Marketing is the science of how things are sold to the public. What attracts a consumer and how can these characteristics be highlighted? Marketing is strongly ground in the culture of the place of business. Studying abroad can give perspective on the cultural differences to marketing and broaden a marketing student’s base education. Knowledge of culture and lifestyle around the world can be a helpful skill for future success in the workplace.
See the list of recommended study abroad programs below. Please be aware that for any external or exchange study abroad programs listed, students will need to check with their academic department to see if courses taken while abroad will transfer and fulfill needed requirements.
JMU Programs
Semester in Florence - Fall, Spring, Summer
Semester in Antwerp - Fall, Spring, Summer
JMU Internship in Guatemala - Summer
Belgium: International Finance in Antwerp - Summer
JMU in LA: The Entertainment Industry - Summer
Greece and Turkey: Marketing - Summer
JMU Exchange Programs
European University Viadrina Frankfurt Oder (Germany) - Fall, Spring, or Full Academic Year
Ritsumeikan University (Japan) - Fall, Spring, or Full Academic Year
External Programs
None
Other Related JMU Programs
JMU Study at St. Andrews, Scotland - Fall, Spring, or Full Academic Year
JMU Study at Oxford, England - Spring
Examining 'La Dolce Vita' in Italy through Cross-Cultural Psychology - Summer
Language & Culture in Mexican Advertising - Spring Break
Culture of the Japanese Alps - Summer
The Caribbean: Cruise Line Industry in a Cultural Context - Winter
JMU Internship in Ireland - Summer
JMU Internship in Spain - Summer