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Mexico City, Mexico

Program Description

Do you want to learn how advertising is done in Mexico? Come and explore how important language and culture are in advertising outside the U.S. Spend your spring break in Mexico City exploring its rich culture and history.

In partnership with Universidad Iberoamericana, you'll take two advertising classes, visit two advertising firms, take sightseeing tours, and other cultural visits within Mexico City.

This one-week Spring Break program is embedded within SMAD 498. Students will enroll in the course and meet weekly on campus throughout the spring semester, both before and after the required one-week experience abroad

Location Description

Discover Mexico City –one of the world's most dynamic urban landscapes, a captivating blend of ancient heritage and modern flair. Explore eclectic neighborhoods bursting with art, culture, and mouthwatering street food. Engage with locals who are as warm as the sun-soaked streets, venture into the lively markets to savor exotic fruits and sample traditional dishes, and unravel centuries of stories within historic sites.

Mexico City's modernity and history intertwine seamlessly, making it a haven for creatives, intellectuals, and dreamers. With its world-class museums, cutting-edge galleries, and a thriving music scene, inspiration is never far away. If you're seeking an unforgettable study abroad experience that offers a perfect blend of academic growth, cultural immersion, and unforgettable memories, Mexico City is calling your name. Get ready to embark on a life-changing adventure that will broaden your horizons and leave you forever captivated by the magic of this enchanting metropolis.


Elim Hernandez || School of Media Arts and Design


Students will be in shared double rooms and all accommodations will be centrally located in the downtown area or city center.

All meals will be provided as a part of the program.

Additional Items to Consider

A visa is not required for US citizens.

Immunizations and vaccinations are not required.

This Spring Break program is embedded within a semester-long, on-campus course taken during the spring semester term. The program travel dates correspond with a required one-week experience abroad.

Applicant Criteria

Applicants must have a GPA minimum of 2.5

Open to juniors, and seniors

Course prerequisites: SMAD 201, SMAD 202, SMAD 203, SMAD 301 or SMAD 301L

Application Process

This list serves as an application preview. To apply, students will need to complete the following:

  • Study Abroad Online Application ($40 fee)
  • Short essay
  • Resume
  • Portfolio
  • Attendance at program info session required
  • Interview with Program Director required
  • Official transcript required for non-JMU students; unofficial transcript required for JMU students

Further details and instructions about these application requirements will be available upon log-in.

Application Deadline


All dates are tentative and subject to change


SMAD 498: Senior Seminar in Media Arts and Design (3 credits)

Courses listed here are to be used as a general guideline for program curriculum. *All courses are considered pending until approved by the Academic Department, Program, and/or College.


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