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Bodrum, Turkey, Greek Islands

Program Description

For marketing majors who want to learn consumer behavior and services marketing, this cross-cultural study experience will provide an excellent opportunity to learn and apply these into a global context.

A combination of lectures and guest speaker interaction will be used to examine and analyze consumer behavior and services marketing. Emphasis will be understanding how consumer behavior affects services marketing decisions.

Location Description

First two weeks of the program will take place in one of the most popular tourism destinations in Turkey. Students will conduct on-site visits of a number of businesses such as a port administration, fisheries, a marina administration, a variety of hotels and resorts and restaurants, wineries and breweries, and carpet ateliers. The last week of the program will take place in a number of Greek islands. By visiting similar businesses in Greek islands, students will have an opportunity to compare and contrast how two countries' consumer behavior and service marketing practices differ.


Timucin Ozcan | | Marketing

Gizem Atav | | Marketing


In Turkey, accommodations will be provided for students through furnished hotel rooms with internet access and full kitchen and laundry facilities. Students will be in shared double rooms. Housing accommodations are centrally located and public transportation is easily accessible. While in Turkey, students will be provided a weekly meal stipend that will cover 21 meals per week (3 meals a day).

In Greece, students will be staying on a yacht that will accommodate 2-3 students in each cabin. Meals will be provided onboard.

Additional Items to Consider

In-person meetings between 5/13/2024-5/16/2024 are required prior to departure.

Students with the U.S. passports will have to acquire visas upon arrival of the airport in Turkey prior to border control.

Applicant Criteria

Applicants must have a GPA minimum of 2.0

Open to junior and senior marketing majors

Students must have successfully completed COB 300

Application Process

This list serves as an application preview. To apply, students will need to complete the following:

  • Study Abroad Online Application ($40 fee)
  • Short Essay
  • Interview with Program Director required
  • Attendance at program info session required
  • Unofficial transcript required

Further details and instructions about these application requirements will be available upon log-in.

Application Deadline


All dates are tentative and subject to change


MKTG 385: Consumer Behavior (3 credits)

MKTG 386: Services Marketing (3 credits)

Courses listed here are to be used as a general guideline for program curriculum. *All courses are considered pending until approved by the Academic Department, Program, and/or College.


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