For background on the Madison Identity System, please refer to JMU Policy 1502. Any further questions can be directed to the office of University Marketing and Branding at (540) 568–3712.

Email Guidance

• For campus partners seeking to communicate internally and externally beyond departmental and divisional boundaries, James Madison University has adopted Salesforce Marketing Cloud as the designated email communication channel.
• To determine whether your communication should be sent through Outlook or Marketing Cloud, refer to When to Use Marketing Cloud vs. Outlook for guidance.
• JMU communications are managed according to audience type and communication purpose. Additional information about audience categories, governance expectations, and email procedures is available JMU Email page.

Email Content Standards

All emails sent to external audiences through Marketing Cloud should:

• Use approved content blocks available within designated templates and the "_Favorite Blocks" folder located in the Shared Content area.
• Use fonts, colors, graphics, and other visual elements that align with the official JMU Identity Guide.

Benefits of email content standard

• Strengthens brand recognition
• Support readability, usability, and accessibility

Email Scheduling and Release Standards

• All emails must be submitted to the Email Submission form for approval, review, and release.
  • Additional information about approval workflows, timelines, and responsibilities is available on Email Submission and Approval Process page.
  • Communications distributed through the Advancement Business Unit require additional release procedures. Refer to the Request Email Release page for details.

Email Governance

• University-wide email communications are managed through established governance processes designed to support audience coordination, message effectiveness, and communication planning. Additional information is available at Sending Email in Marketing Cloud and Communications at JMU.