Paper guidelines

The preferred paper for most marketing materials is uncoated smooth paper to assist in providing an authentic and approachable feel. Sometimes a coated sheet may still be more appropriate. In that case, matte- or dull-coated is preferred. Avoid high gloss.

30% Post-Consumer Waste (PCW) content is advised by procurement policy.

Publications signature

The JMU Publications Signature shall appear on all print communications. It consists of the stacked logo without the block JMU, university unit name, return address contact information and the year of the publication.

Please use this example as a reference:

publications-signature.jpg

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