Engaging photographs that show a slice of life at JMU are best. Choose photos that reveal our diverse campus community and represent the energy of the Madison experience. Select active academic photos with good student/faculty interaction instead of passive classroom shots.

Many photos can benefit from minor adjustments. Enhancing image quality is good, but severely altering an image is not. So minimizing shadows on someone’s face is fine, but changing their features is not. Never horizontally flip photos, which also alters reality. Draw attention to key subject matter in photos by cropping out unnecessary image area.

Profiles/Portraits: These need to illustrate James Madison University’s personality, showcasing strong, high-energy, confident and enterprising individuals engaged and connecting with the camera. The environment should be one that supports their story. These shots should be set up, lit and directed. Time should be given to determining the right location, wardrobe and participants.

Editorial: Natural and candid moments capture James Madison University at every level, from the classroom to the lab to the playing field. This approach gives an added level of realism by highlighting students, faculty and alumni and depicting their impact around campus, the region and the world.

Sense of Place: Location shots inspire pride and evoke nostalgia by highlighting the campus.

Check out the photo library to see examples of JMU stock photography.

With questions about photography, please contact:

Cody Troyer


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