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Primary web colors
     

Dark Purple #450084
 R: 69 G: 0 B: 132
for titles, background color, linked text, buttons

Purple #B599CE
R: 181 G: 123 B: 206
use for icons, graphic elements

Light Purple #DACCE6
R: 218 G: 204 B: 230
use for graphic elements, background color
     

Dark Gold #AD9C65
R: 173 G: 156 B: 101
use for titles and graphic elements

Gold #CBB677
 R: 203 G: 182 B: 119
graphic elements

Light Gold #F4EFE1
 R: 244 G: 239 B: 225
 background color
       

Slate #333333
 R: 51 G: 51 B: 51

Dark Gray #595959
 R: 89 G: 89 B: 89

Gray #B2B2B2
 R: 178 G: 178 B: 178

Light Gray #D6D6D6
 R: 214 G: 214 B: 214
Accent colors for web
     

#5F791C
 R: 95 G: 121 B: 28

#ADCC23 
 R: 173 G: 204 B: 35

#DEEBA7 
 R: 222 G: 235 B: 167
     

#3C738B
 R: 60 G: 115 B: 139

#5498B6
 R: 84 G: 152 B: 182

#D2EBF5
 R: 210 G: 235 B: 245

 

#A4232B
 R: 164 G: 35 B: 43

#FFBD00
 R: 255 G: 189 B: 0
Web color guidelines
  • Never put JMU Purple with yellow
  • Never use tints of the red or yellow accent colors
  • Red is only used for inline icons, warnings, link hover, etc.
  • Blue and green may be used as
    • background color
    • border
    • banner
  • Never combine JMU Purple or Gold with green, blue, or yellow
  • Never use red or yellow as a background color 
Web color balance

The overall ratio of color on a page should be about:

  • 60% White space and grey
  • 30% Brand Colors
  • 10% Secondary Colors
  • Red and Yellow are accents and their percentage may not be more than 5% of the page area.
Ratio
Web text and background color combinations.

These combinations are approved, do not use combinations that are not shown here because of contrast issues and legibility.

Background colors with text color #33333

#AD9C65
#CBB677
#F4EFE1
#B2B2B2
#D6D6D6
#B599CE
#DACCE6
#ADCC23
#DEEBA7
#D2EBF5
#FFBD00

Background colors with text color #450084

#AD9C65
#CBB677
#DFD2AA
#EAE1C6
#F4EFE1
#B599CE
#DACCE6
#B2B2B2
#D6D6D6

Background colors with text color #FFFFFF

#450084
#333333
#595959
#3C738B
#5F791C

Background colors with text color #595959

#B599CE
#DACCE6
#F4EFE1
#B2B2B2
#D6D6D6

Text colors on background color white (#FFFFFF)

#450084
#333333
#595959
#3C738B
#5F791C

Background colors with text color #CBB677

#333333

H2 & H3 only: background colors with text color #FFFFFF

#5498B6
#86A231

H2 & H3 only: text colors on background color white (#FFFFFF)

#5498B6
#86A231
Email colors
     

Dark Purple #450084
 for titles, background color, linked text, buttons

Purple #B599CE
use for icons, graphic elements

Light Purple #DACCE6
use for graphic elements, background color
 

Dark Gold #AD9C65
use for titles and graphic elements

Gold #CBB677
 graphic elements

Light Gold #F4EFE1
 background color
     

Slate #333333
paragraph text, captions, subheads

Light Gray #D6D6D6
background color

Yellow #FFBD00:
only used for buttons
Print color palette

Color is an important tool for creating consistency among communications materials. Primary and secondary palettes have been identified for use in all applications. The consistent use of these colors will infuse the communications materials with a stronger sense of brand identity.

When appearing in a publication that allows the designation of spot colors, the Pantone Matching System (PMS) colors are to be used.

Publications that are produced using process colors (CMYK) can reproduce the Pantone colors closely, although not identically, by specifying the percent- ages of the four separations that make up the color.

color-print.png

NOTE: When a print job requires metallic ink, please specify these PMS colors as substitutes for JMU Purple and JMU Gold.

 

print-color-metallic.png

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University Communications and Marketing
Ice House
MSC 3608
127 W. Bruce Street
Room 412
Harrisonburg, Virginia 22807

Hours of Operation:
Mon - Fri 8 a.m. - 5 p.m.