This example shows how a vertical print ad could be handled. Embracing the doing the thing construct, the graphic line connects the supporting statements with the headline showing the evolution of an idea over time.
A series of subordinate “doing the thing” statements can resolve on a “doing the thing” headline.
A subtle JMU Purple gradient should be used when legibility is a concern. However, gradients should be used sparingly to avoid making the photo too dark and to avoid purple skin tones.
This example shows how a horizontal print ad could be handled. Inspired by the line graphic on the previous page, the gold embellishments visually tie the headline to the Being the Change theme.
These examples show how additional banner ad sizes could be handled. They also show how the line graphic used in the vertical print ad (above) might inspire a dynamic pattern.
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