This example shows how a print ad could be handled. Embracing the doing the thing construct, the graphic line connects the supporting statement with the headline showing the evolution of an idea.
A series of subordinate “doing the thing” statements can resolve on a “doing the thing” headline.
A subtle JMU purple gradient can be used when legibility is a concern. However, gradients should be used sparingly to avoid making the photo too dark and to avoid purple skin tones.
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