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Print ad

This example shows how a print ad could be handled. Embracing the doing the thing construct, the graphic line connects the supporting statement with the headline showing the evolution of an idea.

A series of subordinate “doing the thing” statements can resolve on a “doing the thing” headline.

A subtle JMU purple gradient can be used when legibility is a concern. However, gradients should be used sparingly to avoid making the photo too dark and to avoid purple skin tones.



Digital ads

These examples show how digital banner ads could be handled.


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