The table below is best viewed at horizontal orientation on your device.

Example Communication Type	Audience	Preferred Platform
Email to all/many JMU employees	Internal	Marketing Cloud
Internal division/department email	Internal	Outlook
College/AU information	Internal	Outlook
Event invitations	External/Internal	Marketing Cloud
Newsletters	External/Internal	Marketing Cloud
Campus emergency alerts	External/Internal	Marketing Cloud
Faculty/staff announcements	Internal	Marketing Cloud
Student success reminders (registration, deadlines)	External/Internal	Marketing Cloud
Alumni engagement campaigns	External	Marketing Cloud
Admission decision notifications	External	Marketing Cloud
Donor communications/fundraising	External	Marketing Cloud
Internal meeting invites	Internal	Outlook
Orientation Communications	External/Internal	Marketing Cloud
IT system outage notification	Internal	Marketing Cloud
Course-related communication from faculty	Internal	Outlook