Location

Antwerp, Bruges, The Hague, Belgium, Netherlands

Program Description

Public Relations in Europe is a 3-week study abroad program that offers students an opportunity to learn about and engage with public relations and communication theory in a European context. Additionally, the course covers the differences between working in the U.S. and Europe. Coursework will include a collection of readings focusing on public relations in each of the countries visited (The Netherlands and Belgium), on-site lectures by both program directors, as well as lectures and workshops organized by communication professionals in each of the cities on the itinerary. Topics under examination include, but are not limited to, “Definitions of Public Relations,” “Similarities and Differences Between U.S. and European Public Relations,” “European Mass Media,” “Legal and Ethical Considerations,” “Governmental Communication,” “Public Relations Agencies in Europe,” “Tourism, Entertainment, and Sports Communication,” “Consumer Communications.”

Using the Netherlands as a launchpad for a three-week trek through central Europe and then heading to Belgium, participants in this program will study public relations and communication theory in a European context. Rich in history and tradition, elegantly mixing old world customs with modern sensibilities, these European metropoles—all of which are popular tourist hotspots—will serve as an exciting, picturesque, and intellectually stimulating backdrop for our examination of public relations and communication theory. Not only will students be able to visit world-class museums and art galleries, enjoy modern and medieval architecture, and partake in local food traditions, they will also be meeting with and learning from communication professionals in each city. More specifically, students will be invited into the offices of European public relations agencies and corporations and thus be given an opportunity to learn how strategic communication practices differ not only among neighboring European countries but also how European strategic communication is different from what they have grown accustomed to in the United States. Traveling from city to city by way of buses and trains, students will come to appreciate how different cultures and communication practices can be even across relatively short distances. Students will learn about the differences working abroad compared to the U.S.

Location Description

We will have three main stops throughout the three-week program, with several day trips to cities planned also. The three main stops where we will stay for multiple nights are:

Antwerp, Belgium: Antwerp is a dynamic Belgian city known for its rich history, cutting-edge fashion scene, and thriving arts and diamond industries. Its vibrant mix of medieval charm and modern energy makes it a cultural and creative hotspot in Europe. Cities we plan to visit near by include Brussels and Mechelen.

Bruges, Belgium: Bruges, often called the "Venice of the North," is a beautifully preserved medieval city in Belgium known for its winding canals, cobblestone streets, and rich cultural heritage. With its blend of historic charm and vibrant local life, Bruges offers an ideal setting for immersive, globally minded experiences. We plan to visit Ghent while we are staying Bruges.

The Hague, Netherlands: The Hague is a coastal city in the Netherlands known as the international hub for peace and justice, home to the International Court of Justice and numerous global institutions. With its elegant architecture, vibrant cultural scene, and proximity to the beach, it offers a unique blend of tradition, diplomacy, and modern living. Cities we plan to visit near by include Rotterdam and Amsterdam.

Director

Shana Meganck | megancsl@jmu.edu | School of Communication Studies

Andrea Martinez Gonzalez | marti8ax@jmu.edu | School of Communication Studies

Accommodations

Because of the program's migratory nature, students will be housed in centrally located hostels and hotels close to public transportation hubs. In efforts to keep cost down, students will be sharing rooms (2-4 students per room). Most European hostels and hotels have free and/or cheap internet access and laundry facilities.

Students will be allocated a weekly meal stipend that will cover approximately 14 meals per week. Group dinners, bringing together all program participants, will also occur 1-2 times per week.

Additional Items to Consider

Students with non-U.S. passports are encouraged to talk to the directors. Any reasonable accommodation will be made in order to ensure that students are assisted with their visa applications should visas be necessary.

There will be online coursework required to complete prior to departure such as readings, assignments, etc.

Applicant Criteria

Applicants must have a GPA minimum of 2.2

Open to Sophomore, Junior, Senior, and Graduate Students of all majors

Open to non-JMU students