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Cycle Central is located in the UREC Adventure Center. Shenandoah Bicycle Company has partnered with UREC to offer the JMU community bicycle repair, maintenance services, and cycling educational programs right on campus! 

You drop off your bike for service at the Adventure Center Pick-Up and Drop-Off entrance near the UREC Loading Dock on the east side of UREC. SBC will be notified that your bike is in need of repair and will get in touch with you within 24 hours. You can contact with any questions you have about this process!

Bikes are not permitted through the front main entrance of UREC. If you are driving a vehicle, there is one 15-minute parking spot for pick-up and drop-off only. While Driver Drive is closed for the University's land bridge and tunnel project, vehicles may utilize the designated route behind UREC to access the Adventure Center. (See aerial map

Repair Services

SBC offers full-service bike repair, from basic flat tire repair to complete tune-ups and overhauls. 24-hour turnaround is available. Common repair prices are estimated below. The service rate is $50/hr. Shenandoah Bicycle Company accepts Visa, Mastercard, and Discover. 

    • Tire pressure check/inflation: No charge
    • Flat repair: $6.00 plus parts
    • Brake adjustment: $10.00
    • Gear adjustment $15.00

Can't make it without a bike while yours is being fixed? A UREC rental bike is available at no charge while your bike is being repaired. Just bring your bike in for repair and the Adventure Center staff will set you up with a loaner bike while yours is being fixed.


Pickup and Delivery

Can't make it up to UREC during a busy week? We'll be happy to arrange pickup and delivery of your bicycle from any spot on campus, email us at We'll take your bike and do a free check-over and call with an estimate for any repairs needed. This service will generally be available in the morning and early afternoon.

Fit Services and Education

Not comfortable on your bike? Stop by Cycle Central and we will help get your fitted and comfortable on your bike, from minor seat and handlebar adjustments to a complete fitting on your ride. Ask us about riding on and off campus, and how to best interact with vehicles and other riders on the roadway.

JMU Student Bike Package

Investing in a quality bike at the beginning of your college career means a great mode of transportation and exercise for years to come. 

Here's how the Student Bike Package works: Pick your ride (hybrid, mountain, road, or electric-assist), and answer a couple of questions about yourself. We'll take care of the rest! There will be a properly-sized bike, a helmet and a lock waiting for you at our on-campus location, Cycle Central, when you arrive in August. The package also includes a bike-fitting and one free mid-year tune-up at Cycle Central!

Fill out the 2019 Student Bike Package Order Form to place your order today.


Cycle Central will offer a comprehensive selection of products for your bicycle needs. From locks, lights, to helmets we will have you covered.

About Shenandoah Bicycle Company

Shenandoah Bicycle Company (SBC) is dedicated to supporting cyclists of all levels by providing the highest quality service, products and experience in a unique, inviting and fun environment. In 2000, the downtown Harrisonburg shop was opened (135 S Main St, Harrisonburg, VA 22801) and in 2017, SBC and JMU created a contracted partnership to offer bicycle services to the JMU community in UREC. 


Questions about services, products, pricing, and payment can be directed to Thomas at General questions, concerns, or comments can be directed to the Associate Director for UREC Services.

UREC Educational Programs & UREC Bike Rentals

UREC continues to offer numerous cycle programs and weekly bike rentals! Several of the cycle programs will be offered in partnership with SBC. Questions about programs and rentals can be directed to the Adventure Center Service Desk or the Coordinator of Adventure & TEAM Programs.

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