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Cycle Central powered by Shenandoah Bicycle Company

UREC is excited to partner with Shenandoah Bicycle Company to offer the JMU community bicycle repair, maintenance services, and cycling educational programs at UREC! 

Cycle Central is located in the UREC Adventure Center. If you are bringing in a bike for service, please drop it off using the Adventure Center Pick-Up and Drop-Off entrance near the UREC Loading Dock (at the end of Driver Drive, on the ISAT side of UREC). Bikes are not permitted through the front main entrance of UREC.

Repair Services

We offer full-service bike repair, from basic flat tire repair to complete tune-ups and overhauls. 24-hour turnaround is available with some repairs able to be done while you wait. Common repair prices are estimated below. The service rate is $50/hr and general estimates for time of repair can be offered at drop off. Shenandoah Bicycle Company accepts Visa, Mastercard, and Discover. 

    • Tire pressure check/inflation: No charge
    • Flat repair: $6.00 plus parts
    • Brake adjustment: $10.00
    • Gear adjustment $15.00

Pickup and Delivery

Can't make it up to UREC during a busy week? We'll be happy to arrange pickup and delivery of your bicycle from any spot on campus, email us at urec@shenandoahbicycle.com or call 540-568-8729. We'll take your bike and do a free check-over and call with an estimate for any repairs needed. This service will generally be available in the morning and early afternoon.

Fit Services and Education

Not comfortable on your bike? Stop by Cycle Central and we will help get your fitted and comfortable on your bike, from minor seat and handlebar adjustments to a complete fitting on your ride. Ask us about riding on and off campus, and how to best interact with vehicles and other riders on the roadway.

Products

Cycle Central will offer a comprehensive selection of products for your bicycle needs. From locks, lights, to helmets we will have you covered. 

sbc

About Shenandoah Bicycle Company

Shenandoah Bicycle Company (SBC) is dedicated to supporting cyclists of all levels by providing the highest quality service, products and experience in a unique, inviting and fun environment. In 2000, Tim Richardson & Thomas Jenkins formed the downtown Harrisonburg shop (135 S Main St, Harrisonburg, VA 22801) and in 2017, SBC and JMU created a contracted partnership to offer bicycle services to the JMU community in UREC. 

Questions?

Questions about services, products, pricing, and payment can be directed to Tim or Thomas at urec@shenandoahbicycle.com or 540-568-8729. General questions, concerns, or comments can be directed to the Associate Director for UREC Services.


UREC Educational Programs & UREC Bike Rentals

UREC will continue to offer numerous cycle programs and weekly bike rentals! Several of the cycle programs will be offered in partnership with SBC. Questions about programs and rentals can be directed to the Adventure Center Service Desk or the Coordinator of Adventure & TEAM Programs.