As a Sport and Recreation Management major at JMU, you’ll learn how organizations manage programs, promote events and engage participants across sports, fitness and recreation settings.

Students interested in relationship-building and creating opportunities for individuals and communities to connect through sports, fitness and recreation often choose sport and recreation management. They are energetic and people-focused, with strong communication and teamwork skills, and are comfortable managing others.

The program prepares you to coordinate programs, support marketing efforts and oversee operations in areas like sports organizations, fitness businesses and parks and recreation departments. You’ll work with employees and guests, manage facilities and activities, and help organizations engage participants and communities.

What you’ll gain:

  • The ability to plan and deliver sports, fitness and recreation programs that engage participants and communities  
  • Experience working with teams to coordinate activities, manage schedules and support day-to-day operations  
  • Insight into the sport and recreation industry through site visits, partnerships and hands-on projects with organizations in the field  
  • Opportunities to apply what you learn through practicum and internship experiences, including working at major events like the Masters Tournament and NCAA Final Four

"The Hart School provided me with hands-on, real-world experiences that helped me build my professional skills and discover a career path that truly aligns with my passions and interests."

Sean Wheeler ('15), Director, Strategic Gifts at Special Olympics

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