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Sport and International Public Relations in Korea


Seoul, Gwangju, Pyeong Chang, Busan, Korea

Program Description

The program is for JMU students who wish to study at Soongsil University (SSU) in Seoul, South Korea for the Summer semester. Students will take courses offered both at JMU and in Seoul, Korea (i.e., sports public relations and international public relations) to earn course credits (JMU and SSU will offer same classes at the same time). Faculty members from JMU will be present to lead the summer program and assist and guide JMU students.

The program consists of two courses:
1) Sports Public Relations
2) International Public Relations in the context of Asia, and more specifically South Korea.

To enrich students’ hands-on and vivid cultural experiences, extensive field trips and networking opportunities with Korean public relations professionals are scheduled. Students will visit the Olympic Village and venues for the 2018 Pyeonchang Winter Olympics, 2015 Summer Gwangju Universiade, and several baseball and soccer stadiums of professional teams. Students may attend professional league sporting events. Reputable public relations and advertising agency visits are scheduled, such as Weber Shandwick Korea, Aesop Korea, etc.

Students will also travel famous tourist places including Soraksan National Park, multiple Buddist temples, K-pop museum, beaches, etc. to learn communication strategies and tactics of Korea Tourism Organization. More traditional forms of learning experiences will be acquired as well, including lectures, group projects and class discussions. Couple of Korean college students will be recruited to join the class to give JMU students more opportunities to interact with local students in class and out of classrooms as well.

Location Description

Most lectures will be held at the campus of Soongsil University, which is located in Seoul, Korea, a sprawling metropolis. Its metropolitan area is the second largest in the world with over 25.6 million people - where hyper-modern skyscrapers, high-tech subways and pop culture meet Buddhist temples, palaces and street markets.

Seoul has an extensive network of public transportation which is known for its ease of use, cleanliness and frequency of service. As the world’s most wired city, internet access is widely available throughout Seoul including airports, hotels, tourist information centers, public facilities such as subways, buses and train stations, as well as most restaurants and cafés.


Chang Wan Woo | | School of Communication Studies

Yeonsoo Kim | | School of Communication Studies


Students will reside in a dorm at Soongsil University. Most students will share a furnished room with another JMU student. The dorm has a cafeteria and coin laundry. Bedding will be provided with an additional charge and free wifi access is provided. Soongsil University is also located in the center of Seoul and the metro station is 5 minutes away from the dorm by foot. Transportation card that can be used for metro, bus, and taxi will also be provided.

Students will be allocated a weekly meal stipend that will cover approximately 15 to 20 meals for week. Restaurants near Soongsil University have variety of options which are inexpensive.

Additional Items to Consider

Arrival airport: Incheon International Airport (ICN)

Non-stop flight: Korean Airline (KAL) from Dulles (IAD) to ICN (Most expensive)

Student can take airport limousine No.6019 at the bus stop of the airport and should get off at the 'Soongsil University Annex' station.

Fee for the airport limousine : approximately 15,000 KRW (approximately $14)

Directors will pick up students at the airport if students arrive at the airport at the recommended time range.

Cell Phones: International Roaming is available at the airport, approximately $70 per month for an unlimited data plan. Directors will help students to purchase data plan.

Subway system in Seoul is advanced. Check more information at

Applicant Criteria

Applicants must have a GPA minimum of 2.0

Prerequisite: SCOM 260 for SCOM major / Sport Comm minor students, None for other students

KOR 101 recommended, but not required

Application Process

This list serves as an application preview. To apply, students will need to complete the following:

  • Study Abroad Online Application ($25 fee)
  • Short essay 
  • Interview with Director may be required
  • Official transcript required for non-JMU and first semester transfer students.

Further details and instructions about these application requirements will be available upon log-in. 

Program Closed
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Application Deadline


All dates are tentative and subject to change


SCOM 365: Sports Public Relations (3 credits)

SCOM 363: International Public Relations (3 credits)

Courses listed here are to be used as a general guideline for program curriculum. *All courses are considered pending until approved by the Academic Department, Program, and/or College.


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