Mission & Vision
Mission Statement

The JMU College of Business is a learning community committed to excellence in preparing students to be engaged, principled business professionals and leaders; advancing scholarship in business disciplines; and enhancing organizational performance through our outreach activities.

Vision Statement

To be recognized as a leader in developing collaborative business partners, engaged with ideas and the world.



Integrity: We are a community dedicated to honesty, mutual respect, ethical reasoning and responsible behavior.

Intellectual Growth: We value academic excellence achieved through the intellectual curiosity and growth of both faculty and students, and through the creation and maintenance of a challenging and rigorous learning environment that encourages critical thinking and life-long learning.

Community: We value a supportive and inclusive culture that provides equal opportunity to success, where diverse ideas, backgrounds, and experiences are celebrated and given voice to strengthen our community, creating a sense of belonging.

Engagement: We value an engaged, active learning environment inside and outside the classroom.  We enrich the student experience through mutually beneficial internal and external relationships.

Innovation/Collaboration:  We value initiative, creativity, collaboration and entrepreneurial spirit. We promote new ideas and solutions that advance intellectual growth and have a positive impact.

Strategic Priorities

Academically Excellent, Career Ready

  • Deliver an exemplary, innovative business education
  • Foster a culture of impactful teaching, scholarship and professional practice

Locally Engaged, Global Focus

  • Develop principled and socially-responsible decision makers and citizens
  • Create a global mindset and culture of inclusion

Nationally Known, Future Secure

  • Attract and retain faculty, staff and students committed to student learning and intellectual growth
  • Build a sustainable resource base appropriate for a nationally recognized College of Business

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