Artificial intelligence is transforming every industry, and the College of Business is ensuring students graduate ready to thrive in that environment. Rather than limiting AI instruction to a few specialized courses, the College has integrated AI learning experiences across 40 courses and programs in 13 academic and support units.
The result is a business education where students learn not only how to use AI tools, but also how to think critically, make sound decisions and apply technology responsibly in real-world business settings.
What Students Learn
Across disciplines, students develop five essential AI competencies:
- Analyze & Decide: Use AI to identify trends, forecast outcomes and support business decisions.
- Verify & Judge: Evaluate AI-generated information, identify inaccuracies and apply professional judgment.
- Create & Build: Develop content, business solutions, applications and prototypes using AI tools.
- Study Ethics & Impact: Understand responsible AI use, bias, privacy and business implications.
- Learn with AI Coaches: Use AI-powered tutors, feedback systems and learning assistants to strengthen skills.
These competencies are increasingly expected by employers across every business function. Students encounter AI in ways that are relevant to their chosen careers:
- Marketing students use AI for market research, customer insights, forecasting and content creation.
- Finance students apply AI to financial analysis, risk assessment and investment decision-making.
- Accounting students learn how AI is changing auditing, reporting and tax practices.
- Management and Leadership students explore AI-supported decision-making and organizational strategy.
- Business Analytics and Information Systems students work directly with AI systems, coding, cybersecurity, data analysis and emerging technologies.
- Entrepreneurship and Sales students use AI to identify opportunities, test ideas, understand customers and improve performance.
- Students gain exposure to leading AI platforms and technologies including Microsoft Copilot, ChatGPT, Claude, Gemini, NotebookLM, Perplexity, Azure Machine Learning and specialized industry tools. Just as importantly, they learn when and how to use these tools effectively, responsibly and professionally.
The Student Advantage
Graduates leave with practical experience using AI in their field, an understanding of responsible AI use, and the confidence to apply emerging technologies to real business challenges. The result is a competitive edge that prepares students for success in an increasingly technology-driven workplace.
Career Readiness
The College's approach goes beyond teaching students how to use AI. Students develop the critical thinking, communication, problem-solving, and ethical decision-making skills needed to lead in a rapidly changing business environment. AI is treated as a tool that enhances human expertise, helping graduates make better decisions and deliver greater value in their careers.
The Bottom Line
The College of Business is preparing students not just for today's jobs, but for careers in a future where AI will be a standard part of business practice. By integrating AI throughout the curriculum, students gain the knowledge, experience and confidence to lead in an AI-enabled economy.
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