Lecturer, Marketing and General Education

Year Started at JMU: 1998

snydercs@jmu.edu

Contact Info

Education
  • Ph.D.: In progress –James Madison University, School of Strategic Leadership Studies, anticipated completion May 2018
  • Post-Master’s Certificate: 2010, James Madison University, College Student Personnel Administration
  • M.B.A.: 1997, James Madison University
  • B.S.: 1992, Business Administration, 1992, Liberty University
Professional Interests
  • Financial Literacy interventions in postsecondary education
  • College affordability and access issues related to first-generation students
  • Personal wellness as it relates to academic achievement
Personal Interests
  • Sewing/quilting
  • Playing piano
  • Reading
  • Collecting vintage jewelry
Professional Background
  • Corporate Pricing Analyst - RR Donnelley & Sons 1997-1998
  • Loan Officer and Marketing Program Manager - South Branch Valley National Bank (now Summit Financial Group) 1992-1996
Current Courses Taught
  • BUS 160: Business Decision-Making in Modern Society

Previoius Courses Taught:

  • MKTG 380: Principles of Marketing
  • MKTG 450: Business Marketing
  • MKTG/HTM 386: Services Marketing
  • HTM 250: Introduction to Hospitality Management
  • HTM 100: Hospitality & Tourism Management Seminar (online only)
Awards and Recognitions
  • 2010 Financial Literacy Leadership Award from the National Student Loan Program

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College of Business
Zane Showker Hall
MSC 0207
421 Bluestone Dr.
Harrisonburg, Virginia 22807

Hours of operation:
Mon - Fri: 8 a.m. - 5 p.m.