Ms. Canessa Collins
Lecturer, Marketing
Year Started at JMU: 2018
collincn@jmu.edu
Contact Info
Education
- Master of Science Degree in Integrated Marketing Communications, West Virginia University
- Bachelor of Business Administration Degree with a Major in Marketing and Concentration in Marketing Information Systems, James Madison University
- Career Switcher Graduate Studies Certification, Regent University
Professional Interests
- Integrated Marketing Communications
- Digital Marketing
- Social Media Marketing
- Marketing Education
- Technology Use in Marketing
Professional Background
- 2012-2018: High School Marketing and Business Teacher and DECA Advisor – Rockingham County Schools (Broadway, VA)
- 2008-2012: Multi-Media Account Executive – Daily News Record (Harrisonburg, VA)
- 2007-2008: Laboratory Account Executive – Piedmont Medical Lab (Winchester, VA)
- 2004-2007: Multi-Media Account Executive – Herald Mail Company (Hagerstown, MD)
Current Courses Taught
- MKTG 380 (Principles of Marketing)
- MKTG 384 (Integrated Marketing Communications)
- MKTG 494 (Marketing Internship)
- MKTG 470 (Strategic Internet Marketing)
Awards and Recognitions
- Five years of having students place at states for DECA and moving on to the International Competition
- DECA Advisor International Finalist
- W!SE Financial Literacy Gold Star Teacher (2 years)
Service
- JMU DECA Co-Advisor,
- Broadway Hometown Partnership Board,
- Virginia Department of Education (VDOE) Curriculum Review Committee for Digital and Social Media Marketing,
- VDOE Curriculum Review Committee for Sports Marketing and Advanced Sports Marketing
Certifications and Affiliations
- American Marketing Association
- Google Digital Sales Certification,
- HubSpot Academy Inbound Certification,
- National Retail Federation in Customer Service and Sales Certification,
- W!SE Financial Literacy Certification
College of Business
Hours of operation:
Mon - Fri: 8 a.m. - 5 p.m.
