Canessa Collins


Lecturer, Marketing
Year Started at JMU: 2018
Contact Info

  • Master of Science Degree in Integrated Marketing Communications, West Virginia University
  • Bachelor of Business Administration Degree with a Major in Marketing and Concentration in Marketing Information Systems, James Madison University
  • Career Switcher Graduate Studies Certification, Regent University
Professional Interests
  • Integrated Marketing Communications
  • Digital Marketing
  • Social Media Marketing
  • Marketing Education
  • Technology Use in Marketing
Professional Background
  • 2012-2018: High School Marketing and Business Teacher and DECA Advisor – Rockingham County Schools (Broadway, VA)
  • 2008-2012: Multi-Media Account Executive – Daily News Record (Harrisonburg, VA)
  • 2007-2008: Laboratory Account Executive – Piedmont Medical Lab (Winchester, VA)
  • 2004-2007: Multi-Media Account Executive – Herald Mail Company (Hagerstown, MD) 
Courses Taught
  • MKTG 298E: Creative Marketing Design
  • MKTG 380: Principles of Marketing
  • MKTG 384: Integrated Marketing Communications
  • MKTG 494: Marketing Internship
  • MKTG 470: Strategic Internet Marketing
Awards and Recognitions
  • Five years of having students place at states for DECA and moving on to the International Competition
  • DECA Advisor International Finalist
  • W!SE Financial Literacy Gold Star Teacher (2 years)
  • JMU Ad Club Advisor
  • JMU DECA Advisor
  • Broadway Hometown Partnership Board
  • Virginia Department of Education (VDOE) Curriculum Review Committee
    • Marketing Management
    • Digital and Social Media Marketing
    • Sports Marketing and Advanced Sports Marketing
Certifications and Affiliations
  • Certified Digital Marketing Professional
  • AMA Professional Certified Marketer PCM in Digital Marketing
  • Adobe Certified Professional in Visual Communication using Adobe Photoshop
  • HubSpot Academy Content Marketing Certified
  • HubSpot Academy Email Marketing Certified

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