Ms. Canessa Collins

Lecturer, Marketing

Year Started at JMU: 2018

collincn@jmu.edu

Contact Info

• Master of Science Degree in Integrated Marketing Communications, West Virginia University
• Bachelor of Business Administration Degree with a Major in Marketing and Concentration in Marketing Information Systems, James Madison University
• Career Switcher Graduate Studies Certification, Regent University

• Integrated Marketing Communications
• Digital Marketing
• Social Media Marketing
• Marketing Education
• Technology Use in Marketing

• 2012-2018: High School Marketing and Business Teacher and DECA Advisor – Rockingham County Schools (Broadway, VA)
• 2008-2012: Multi-Media Account Executive – Daily News Record (Harrisonburg, VA)
• 2007-2008: Laboratory Account Executive – Piedmont Medical Lab (Winchester, VA)
• 2004-2007: Multi-Media Account Executive – Herald Mail Company (Hagerstown, MD) 

• MKTG 380 (Principles of Marketing)
• MKTG 384 (Integrated Marketing Communications)
• MKTG 494 (Marketing Internship)
• MKTG 470 (Strategic Internet Marketing)

• Five years of having students place at states for DECA and moving on to the International Competition
• DECA Advisor International Finalist
• W!SE Financial Literacy Gold Star Teacher (2 years)

• JMU DECA Co-Advisor,
• Broadway Hometown Partnership Board,
• Virginia Department of Education (VDOE) Curriculum Review Committee for Digital and Social Media Marketing,
• VDOE Curriculum Review Committee for Sports Marketing and Advanced Sports Marketing

• American Marketing Association
• Google Digital Sales Certification,
• HubSpot Academy Inbound Certification,
• National Retail Federation in Customer Service and Sales Certification,
• W!SE Financial Literacy Certification