Ms. Canessa Collins

Lecturer, Marketing
Year Started at JMU: 2018
collincn@jmu.edu
Contact Info

• Master of Science Degree in Integrated Marketing Communications, West Virginia University
• Bachelor of Business Administration Degree with a Major in Marketing and Concentration in Marketing Information Systems, James Madison University
• Career Switcher Graduate Studies Certification, Regent University

• Integrated Marketing Communications
• Digital Marketing
• Social Media Marketing
• Marketing Education
• Technology Use in Marketing

• 2012-2018: High School Marketing and Business Teacher and DECA Advisor – Rockingham County Schools (Broadway, VA)
• 2008-2012: Multi-Media Account Executive – Daily News Record (Harrisonburg, VA)
• 2007-2008: Laboratory Account Executive – Piedmont Medical Lab (Winchester, VA)
• 2004-2007: Multi-Media Account Executive – Herald Mail Company (Hagerstown, MD) 

• MKTG 298E: Creative Marketing Design
• MKTG 380: Principles of Marketing
• MKTG 384: Integrated Marketing Communications
• MKTG 494: Marketing Internship
• MKTG 470: Strategic Internet Marketing

• Five years of having students place at states for DECA and moving on to the International Competition
• DECA Advisor International Finalist
• W!SE Financial Literacy Gold Star Teacher (2 years)

• JMU Ad Club Advisor
• JMU DECA Advisor
• Broadway Hometown Partnership Board
• Virginia Department of Education (VDOE) Curriculum Review Committee
  • Marketing Management
  • Digital and Social Media Marketing
  • Sports Marketing and Advanced Sports Marketing

• Certified Digital Marketing Professional
• AMA Professional Certified Marketer PCM in Digital Marketing
• Adobe Certified Professional in Visual Communication using Adobe Photoshop
• HubSpot Academy Content Marketing Certified
• HubSpot Academy Email Marketing Certified