Canessa Collins


Lecturer, Marketing
Year Started at JMU: 2018
Contact Info

  • Master of Science Degree in Integrated Marketing Communications, West Virginia University
  • Bachelor of Business Administration Degree with a Major in Marketing and Concentration in Marketing Information Systems, James Madison University
  • Career Switcher Graduate Studies Certification, Regent University
Professional Interests
  • Integrated Marketing Communications
  • Digital Marketing
  • Social Media Marketing
  • Marketing Education
  • Technology Use in Marketing
Professional Background
  • 2012-2018: High School Marketing and Business Teacher and DECA Advisor – Rockingham County Schools (Broadway, VA)
  • 2008-2012: Multi-Media Account Executive – Daily News Record (Harrisonburg, VA)
  • 2007-2008: Laboratory Account Executive – Piedmont Medical Lab (Winchester, VA)
  • 2004-2007: Multi-Media Account Executive – Herald Mail Company (Hagerstown, MD) 
Current Courses Taught
  • MKTG 380 (Principles of Marketing)
  • MKTG 384 (Integrated Marketing Communications)
  • MKTG 494 (Marketing Internship)
  • MKTG 470 (Strategic Internet Marketing)
Awards and Recognitions
  • Five years of having students place at states for DECA and moving on to the International Competition
  • DECA Advisor International Finalist
  • W!SE Financial Literacy Gold Star Teacher (2 years)
  • JMU DECA Co-Advisor,
  • Broadway Hometown Partnership Board,
  • Virginia Department of Education (VDOE) Curriculum Review Committee for Digital and Social Media Marketing,
  • VDOE Curriculum Review Committee for Sports Marketing and Advanced Sports Marketing
Certifications and Affiliations
  • American Marketing Association
  • Google Digital Sales Certification,
  • HubSpot Academy Inbound Certification,
  • National Retail Federation in Customer Service and Sales Certification,
  • W!SE Financial Literacy Certification

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