Ms. Canessa Collins

Lecturer, Marketing
Year Started at JMU: 2018
collincn@jmu.edu
Contact Info
Education
- Master of Science Degree in Integrated Marketing Communications, West Virginia University
- Bachelor of Business Administration Degree with a Major in Marketing and Concentration in Marketing Information Systems, James Madison University
- Career Switcher Graduate Studies Certification, Regent University
Professional Interests
- Integrated Marketing Communications
- Digital Marketing
- Social Media Marketing
- Marketing Education
- Technology Use in Marketing
Professional Background
- 2012-2018: High School Marketing and Business Teacher and DECA Advisor – Rockingham County Schools (Broadway, VA)
- 2008-2012: Multi-Media Account Executive – Daily News Record (Harrisonburg, VA)
- 2007-2008: Laboratory Account Executive – Piedmont Medical Lab (Winchester, VA)
- 2004-2007: Multi-Media Account Executive – Herald Mail Company (Hagerstown, MD)
Courses Taught
- MKTG 298E: Creative Marketing Design
- MKTG 380: Principles of Marketing
- MKTG 384: Integrated Marketing Communications
- MKTG 494: Marketing Internship
- MKTG 470: Strategic Internet Marketing
Awards and Recognitions
- Five years of having students place at states for DECA and moving on to the International Competition
- DECA Advisor International Finalist
- W!SE Financial Literacy Gold Star Teacher (2 years)
Service
- JMU Ad Club Advisor
- JMU DECA Advisor
- Broadway Hometown Partnership Board
- Virginia Department of Education (VDOE) Curriculum Review Committee
- Marketing Management
- Digital and Social Media Marketing
- Sports Marketing and Advanced Sports Marketing
Certifications and Affiliations
- Certified Digital Marketing Professional
- AMA Professional Certified Marketer PCM in Digital Marketing
- Adobe Certified Professional in Visual Communication using Adobe Photoshop
- HubSpot Academy Content Marketing Certified
- HubSpot Academy Email Marketing Certified