Theresa Clarke - 2018

 

Academic Unit Head and Professor, Marketing and MBA Program
clarketb@jmu.edu
Contact Info

Areas of Expertise
  • Internet marketing
  • Marketing communications
  • Higher education
  • Marketing
  • Technology
Education
  • Ph.D.   University of Kentucky
  • M.B.A. California University of Pennsylvania
  • B.S.B.A. University of Louisville
Positions Held
  • Business Portal Editor, MERLOT (Multimedia Educational Resources for Learning and Online Teaching). August 2007 to Present
  • Marketing Management Association, Board Member. April 29, 2011 - April 29, 2014
  • Editor, “Academy of Marketing Science Quarterly,” Academy of Marketing Science. January 14, 2008 – January 14, 2011
  • Society for Marketing Advances, Vice President for Research and Publications. November 2004 – November 2005
  • Society for Marketing Advances, Academic Placement Services Director. January 2002 – November 2004
Select Publications
  • Journal of Brand Management
  • Journal of Personal Selling and Sales Management
  • Journal of Marketing Education
  • Industrial Marketing Management
  • International Marketing Review

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