Dr. Theresa B. Clarke

Academic Unit Head and Professor, Marketing and MBA Program
Year Started at JMU: 2001
clarketb@jmu.edu
Contact Info
Education
- Ph.D. University of Kentucky
- M.B.A. California University of Pennsylvania
- B.S.B.A. University of Louisville
Professional Interests
- Internet marketing
- Marketing communications
- Higher education
- Marketing
- Technology
Personal Interests
- Yoga
- Church
- Volunteer Work in the Local Community
Current Courses Taught
- Principles of Marketing
- Integrated Marketing Communications
- Internet Marketing Practicum
- Online Search Advertising
Positions Held
- Business Portal Editor, MERLOT (Multimedia Educational Resources for Learning and Online Teaching). August 2007 to Present
- Marketing Management Association, Board Member. April 29, 2011 - April 29, 2014
- Editor, “Academy of Marketing Science Quarterly,” Academy of Marketing Science. January 14, 2008 – January 14, 2011
- Society for Marketing Advances, Vice President for Research and Publications. November 2004 – November 2005
- Society for Marketing Advances, Academic Placement Services Director. January 2002 – November 2004
Key Publications
- Journal of Brand Management
- Journal of Personal Selling and Sales Management
- Journal of Marketing Education
- Industrial Marketing Management
- International Marketing Review
- Marketing Education Review
- Journal of Internet Commerce