Academic Unit Head, Professor, Marketing
clarketb@jmu.edu
Contact Info
Teaching & Research Interests
- Internet marketing
- Marketing communications
- Higher education
- Marketing
- Technology
Education
- Ph.D. University of Kentucky
- M.B.A. California University of Pennsylvania
- B.S.B.A. University of Louisville
Positions Held
- Business Portal Editor, MERLOT (Multimedia Educational Resources for Learning and Online Teaching). August 2007 to Present
- Marketing Management Association, Board Member. April 29, 2011 - April 29, 2014
- Editor, “Academy of Marketing Science Quarterly,” Academy of Marketing Science. January 14, 2008 – January 14, 2011
- Society for Marketing Advances, Vice President for Research and Publications. November 2004 – November 2005
- Society for Marketing Advances, Academic Placement Services Director. January 2002 – November 2004
Select Publications
- Journal of Brand Management
- Journal of Personal Selling and Sales Management
- Journal of Marketing Education
- Industrial Marketing Management
- International Marketing Review
College of Business
Hours of operation:
Mon - Fri: 8 a.m. - 5 p.m.
