Today’s consumer seeks brand experiences, especially from the services industry. Hospitality management teaches you how to create experiences that are so memorable, your guests will want to return with their friends. Whether you work for a resort, restaurant or cruise ship, you’ll need a wide range of management, communication and leadership skills to capture the hearts of your customers. If you are energetic and enjoy helping others, this may be the path for you. 

For more information, download a printable factsheet.

Mission Statement

The mission of the Hospitality Management Program is to develop a community of learners through quality education that integrates theory, practice and personal growth in the hospitality, sport and recreation industries.

The hospitality leaders of tomorrow must be educated and enlightened citizens who will lead productive and meaningful lives. The James Madison University Hospitality Management Program prides itself in developing creative hospitality leaders who make a difference.

The program mission is to develop hospitality leaders through sound theoretical course work, innovative learning activities, mentoring opportunities, exposure to premier hospitality organizations and interaction with dynamic industry professionals. Together with alumni, students, parents and friends of the program, JMU-HM will be recognized as the preferred provider for hospitality graduates.


To expose students to a rigorous academic and experiential learning program, including a 400-hour internship prior to graduation. To provide an intimate educational setting of small classes, team learning experiences and meaningful personal contacts with faculty and industry professionals. To promote the use and development of technology, critical thinking and communication skills in hospitality leadership. To ensure that all HM students have a meaningful choice of job opportunities upon graduation. To build a set of leadership skills while providing students exceptional financial acumen. To maintain a faculty of knowledgeable and respected industry professionals, dedicated to continuous improvement via internships, authorship, industry contacts and participation at national and international industry conferences.


The B.S. degree in Hospitality Management (HM) requires a minimum of 120 credit hours of undergraduate course work. All HM majors must complete the general business minor for hospitality management, HM core and HM required courses.

View degree and major requirements in the catalog.

Course Descriptions

You can find links to course descriptions in the program page in the catalog.

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