Ms. Alyssa Bosley
Lecturer, Hart School of Hospitality, Sport, and Recreation Management
Year Started at JMU: 2004
bosleyat@jmu.edu
Contact Info
Education
- James Madison University – College of Integrated Science and Technology
- Master of Science; December 2007
- Major: Kinesiology with a concentration in Athletic Administration
- University of Connecticut – School of Liberal Arts and Sciences
- Bachelor of Arts; Graduated December 2002
- Majors: Journalism and Sports Communications
Professional Interests
- Teaching
- Sport promotion
- Sales and sponsorship
- Career development
- Alumni relations
Personal Interests
- My husband and children
- UConn Huskies
- JMU Dukes
- visiting family
- listening to music
Current Courses Taught
- Hospitality/Sport and Recreation Management 202: Foundations of Leadership
- Kinesiology 501: Workshop in Kinesiology (Marketing)
- Sport and Recreation Management 334: Introduction to Sport Media
- Sport and Recreation Management 435: Sport Marketing and Sales
Positions Held
- 2011-present, Lecturer, James Madison University
- 2008-2011, Adjunct Professor, James Madison University
- 2006-2011, Director of Athletics Marketing, James Madison University
- 2004-2006, Assistant Director of Athletics Marketing, James Madison University
- 2003-2004, Marketing & Media Relations Manager, Norwich Navigators (Double-A affiliate of the San Francisco Giants)
- 2003, Media Relations & Merchandise Assistant, Norwich Navigators (Double-A affiliate of the San Francisco Giants)
Awards and Recognitions
- James Madison University Career and Academic Planning Center’s Make Your Next Move Award Nominee (2012)
- 2009-2010 NACMA “Best of” Bronze Award Winner for Women’s Basketball Single Day Attendance Promotion
- 2007-2008 NACMA “Best of” Bronze Award Winner for Promotional Schedule Poster - Football
- 2006-2007 NACMA “Best of” Gold Award Winner for Women’s Basketball Single Day Attendance Promotion
Key Publications
Shonk, D.J., & Bosley, A.T. Ticketing and Sports Promotion. In Weight, E., & Zullo, R. (Eds). Intercollegiate Athletic Administration. Human Kinetics.
Hart School of Hospitality, Sport & Recreation Management
