Lecturer, Hart School of Hospitality, Sport, and Recreation Management

Year Started at JMU: 2004

bosleyat@jmu.edu

Contact Info

Education
  • James Madison University – College of Integrated Science and Technology
  • Master of Science; December 2007
  • Major: Kinesiology with a concentration in Athletic Administration
  • University of Connecticut – School of Liberal Arts and Sciences
  • Bachelor of Arts; Graduated December 2002
  • Majors: Journalism and Sports Communications
Professional Interests
  • Teaching
  • Sport promotion
  • Sales and sponsorship
  • Career development
  • Alumni relations
Personal Interests
  • My husband and children
  • UConn Huskies
  • JMU Dukes
  • visiting family
  • listening to music
Current Courses Taught
  • Hospitality/Sport and Recreation Management 202: Foundations of Leadership
  • Kinesiology 501: Workshop in Kinesiology (Marketing)
  • Sport and Recreation Management 334: Introduction to Sport Media
  • Sport and Recreation Management 435: Sport Marketing and Sales
Positions Held
  • 2011-present, Lecturer, James Madison University
  • 2008-2011, Adjunct Professor, James Madison University
  • 2006-2011, Director of Athletics Marketing, James Madison University
  • 2004-2006, Assistant Director of Athletics Marketing, James Madison University
  • 2003-2004, Marketing & Media Relations Manager, Norwich Navigators (Double-A affiliate of the San Francisco Giants)
  • 2003, Media Relations & Merchandise Assistant, Norwich Navigators (Double-A affiliate of the San Francisco Giants)
Awards and Recognitions
  • James Madison University Career and Academic Planning Center’s Make Your Next Move Award Nominee (2012)
  • 2009-2010 NACMA “Best of” Bronze Award Winner for Women’s Basketball Single Day Attendance Promotion
  • 2007-2008 NACMA “Best of” Bronze Award Winner for Promotional Schedule Poster - Football
  • 2006-2007 NACMA “Best of” Gold Award Winner for Women’s Basketball Single Day Attendance Promotion
Key Publications

Shonk, D.J., & Bosley, A.T. Ticketing and Sports Promotion. In Weight, E., & Zullo, R. (Eds). Intercollegiate Athletic Administration. Human Kinetics.

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