Student Success Analytics develops and coordinates proactive outreach campaigns designed to support students throughout their academic journey. Guided by data-informed insights and a commitment to student success, our campaigns connect students with resources, strategies, and support before challenges become barriers to their success.

Our outreach efforts focus on four key areas that are closely connected to student success and retention:

Academic Success – Encouraging effective learning strategies, help-seeking behaviors, academic planning, and connection to support services.

Well-Being – Promoting healthy habits, resilience, and awareness of campus resources that support students' physical and emotional well-being.

Sense of Belonging – Fostering meaningful connections to the JMU community and helping students build supportive networks that enhance engagement and success.

Basic Needs – Increasing awareness of resources that help students address financial, food, housing, and other essential needs that can impact their academic experience.

Our campaigns are intentionally proactive, reaching students before concerns escalate, and collaborative, bringing together partners from across the university to deliver coordinated support. Through targeted communication, timely resources, and evidence-based practices, we strive to empower students to take action, overcome challenges, and thrive both inside and outside the classroom.

By combining analytics, student feedback, and campus partnerships, Student Success Analytics works to create meaningful interventions that strengthen student success, persistence, and overall well-being at JMU.