Academic Support 

• Data source: First-Year Survey 

• Mode: Email 

• Target Audience: Students who indicate an interest in learning more about academic support resources 

About This Campaign 

Academic support resources play an important role in student success. This campaign provides personalized information about JMU’s academic support services, helping students connect with resources that can strengthen learning, improve academic confidence, and support course success.  

Credit Reduction 

• Data source: Institutional data 

• Mode: Email, text message, and phone call 

• Target Audience: Students who have reduced their enrollment from part-time to full-time and/or dropped five or more credit hours 

About This Campaign 

A significant reduction in course enrollment can sometimes indicate that a student is experiencing academic, personal, financial, or well-being challenges. This campaign enables early outreach from student success staff, providing students with support, resources, and connections before challenges become larger barriers to success. 

Graduating Senior Below 2.0 GPA 

• Data source: Institutional data 

• Mode: Email 

• Target Audience: Students who have applied to graduate and currently have a cumulative GPA below 2.0 

About This Campaign 

To be eligible for graduation, students must meet JMU's minimum GPA requirements. This campaign provides graduating seniors with timely information, resources, and guidance to help them understand graduation requirements, explore available support options, and create a plan for academic success. 

Incomplete 

• Data source: Institutional data 

• Mode: Email 

• Target Audience: Students who have an Incomplete grade from the previous regular semester 

About This Campaign 

Completing the requirements of an Incomplete grade is an important step in a student’s academic progression. This campaign provides reminders, support, and information to help students successfully complete outstanding coursework and avoid unintended academic consequences. 

Repeat Credit/Forgiveness 

• Data source: Institutional data 

• Mode: Email 

• Target Audience: Students repeating a course they previously attempted 

About This Campaign 

Students who repeat a course may be eligible for either the Repeat Credit or Repeat Forgiveness policy. This campaign helps students understand their options, evaluate the potential impact on their academic record, and make informed decisions in consultation with their academic advisor.  

Mid-semester Outreach 

• Data source: Institutional data & predictive analytics 

• Mode: Email 

About This Campaign  

Mid-semester outreach provides timely support based on students' academic progress and engagement indicators. These interventions help celebrate achievements, encourage help-seeking behaviors, and connect students with resources when additional support may be beneficial. 

A/B Outreach 

Target Audience: Students earning all A and B mid-semester grades 

Students receive a personalized message recognizing their academic success and highlighting opportunities to further engage in their learning, leadership, and campus experience. 

D/F Outreach 

Target Audience: Students earning two or more D or F mid-semester grades 

Students receive encouraging outreach that normalizes academic challenges, promotes a growth mindset, and provides information about academic support resources and services. 

Predictive Model Outreach 

Target Audience: Students identified through predictive analytics as potentially benefiting from additional support 

Students receive information about Success Coaching and other support services designed to help them navigate challenges, build skills, and stay on track toward their goals.