Sense of Belonging 

• Data Source: Incoming Student Skills & Attitudes Questionnaire (ISSAQ) 

• Mode: Email 

• Target Audience: Students who indicate that they may experience challenges related to belonging and connection 

About This Campaign 

A strong sense of belonging is closely linked to student success and well-being. This campaign helps students connect with the JMU community by sharing information about campus resources, student organizations, involvement opportunities, and strategies for building meaningful connections during their transition to college.  

Well-Being (At-Promise) 

• Data Source: Incoming Student Skills & Attitudes Questionnaire (ISSAQ) 

• Mode: Email 

• Target Audience: Students who indicate that they may experience challenges related to overall well-being 

About This Campaign 

Student well-being is an important contributor to academic success and personal growth. This campaign normalizes challenges, highlights JMU's commitment to student well-being, and shares helpful resources that support their health, success, and overall college experience.  

Well-Being (Flourishing) 

• Data Source: Incoming Student Skills & Attitudes Questionnaire (ISSAQ) 

• Mode: Email 

• Target Audience: Students who report strong indicators of well-being 

About This Campaign: 

Students with strong well-being are often well-positioned to deepen their engagement on campus. This campaign encourages students to further explore opportunities that support healthy environments, health, relationships, security, purpose, and learning.  

Career Readiness 

• Data Source: First-Year Survey 

• Mode: Email 

• Target Audience: Students who may benefit from additional support exploring career options, gaining experience, and preparing for future employment. 

About This Campaign 

Career readiness provides students with the skills, experiences, and confidence needed to succeed after graduation. This campaign promotes career development opportunities, including career fairs, workshops, internships, and resources available through the University Career Center.  

Basic Needs 

• Data Source: Incoming Student Skills & Attitudes Questionnaire (ISSAQ) 

• Mode: Email 

• Target Audience: Students who indicate they may experience barriers related to accessing basic needs  

 About This Campaign 

Access to essential resources is fundamental to student success and well-being. This campaign connects students with campus resources that address food security, clothing, financial challenges, and other basic needs, helping remove barriers that may impact academic success and personal growth. 

Study Abroad 

• Data Source: First-Year Survey 

• Mode: Email  

• Target Audience: Students who express interest in learning more about study abroad opportunities 

About This Campaign 

Studying abroad is a wonderful way to engage further in learning, create new friendships, and gain new perspectives. This campaign shares timely information, resources, and guidance to help students learn about and pursue study abroad opportunities at JMU.