Douglas Hubbard is the founder of Hubbard Decision Research (HDR). He is the author of five books (Wiley & Sons) on a wide variety of decision analysis topics including measuring intangibles and risk. His most popular books include How to Measure Anything and The Failure of Risk Management. Mr. Hubbard has also been published in several periodicals including Nature, The IBM Journal of Research and Development, OR/MS Today, Analytics, CIO, Information Week.

Mr. Hubbard’s career has focused on the application of quantitative methods to solve current business issues facing today’s corporations. Mr. Hubbard has completed over 300 risk/return analyses of large, critical projects, investments and other management decisions in the last 30 years. AIE is the practical application of several fields of quantitative analysis including Bayesian analysis, Monte Carlo simulations, and many others. Mr. Hubbard’s consulting experience spans many industries including insurance, financial services, pharmaceutical, healthcare, utilities, energy, government, entertainment media, military logistics, and manufacturing.