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Marketing students are encouraged to use many resources to enhance their marketing education. Student involvement with marketing organizations enriches course learning and provides experiential learning opportunities. There are several organizations available to students with an interest in marketing.

American Marketing Association

Type: Club

The American Marketing Association at James Madison University is a Top 15 Chapter of the AMA (out of 400+ chapters). Founded in 1982, the JMU chapter of AMA is a student-run, nonprofit organization with the purpose of providing members with the knowledge, skills, opportunities, and connections to be the best markeitng professionals possible in their future careers. AMA strives to create opportunities to learn and implement marketing principles through professional speakers, a consulting division, competitions, fundraisers, and preparation for the AMA’s International Collegiate Conference in New Orleans. All majors are welcome!

Advisor: Bob McMillen (, 540-830-7070)

For more information visit their BeInvolved page.

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Type: Club

Collegiate DECA is a student driven organization that values competence, innovation, integrity, and teamwork.  DECA prepares students for careers by integrating skills learned in the classroom into real world experiences.  Collegiate DECA programs assist in developing academically prepared, community oriented, professionally responsible, experienced leaders.  DECA students major in a variety of academic programs with a strong focus on business-related fields. Collegiate DECA conferences and other activities give students unique access to internships, scholarships, competitions, and professional networking.

For more information visit their BeInvolved page.

Advisor: Lindsay King (

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Delta Mu Sigma

Type: Honor Society

In 2018, Digital Marketing students at James Madison University founded the first honor society dedicated to the commitment of growth, innovation, and integrity of digital, direct, and database marketing scholarship and practice. Students may apply for membership to Delta Mu Sigma with the recommendation of a professor and at least Sophomore status and one of the following: 1) a 3.2 overall GPA and at least 57 hours completed, or 2) a 3.0 overall GPA with a 3.4 GPA in marketing and a minimum of nine marketing hours completed. Sophomores and Juniors who are accepted are required to provide eight hours of service to the organization per semester. The leadership of Delta Mu Sigma is working on an expansion plan to start chapters at other universities. This expansion is student-led and provides opportunities for leadership and in developing digital marketing skills.

To learn more, visit their website.

Advisor: Janna Parker (

Mu Kappa Tau

Type: Honor Society

Mu Kappa Tau National Marketing Honor Society (MKT), the only marketing honor society recognized by the Association of Collegiate Honor Societies (ACHS), is open by invitation only to students who achieve the highest academic standards, including a 3.25 or higher GPA. Juniors must rank in the top 10 percent of their class of marketing majors to qualify for admission, while seniors and graduate students majoring in marketing must rank in the top 20 percent of their fellow marketing majors. 

Advisor: Bill Faranda (

Pi Sigma Epsilon (PSE)

Type: Business Fraternity

Pi Sigma Epsilon is the only national, co-ed, professional fraternity in marketing, sales management and selling. PSE is open to students in all majors. We believe that everyone can benefit from the development of marketing and sales skills to achieve success in their careers. PSE offers its members both professional and service activities, including resume workshops, mock interviews and presentations by business leaders. At regional and national conferences, PSE provides opportunities to gain recognition through competitions, seek internships, and to develop a professional network.

Advisor: Amy Strunk (

For more information visit their BeInvolved page.

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Professional Sales Club

Type: Club

The JMU Professional Sales Club was established to develop skills and knowledge in sales, advance careers, and broaden networks through interactions with leading businesses and professionals. As an organization, we want to help all students that are interested in sales and give them the knowledge and skills they need to be successful in a professional sales role. The JMU Professional Sales Club hosts many events including; resume workshops, corporate presentations and gatherings, LinkedIn tutorials, networking opportunities, and job/internship fairs. We want to teach our members about the world of sales and the proper techniques to be a successful salesperson. We want to motivate them to have the mindset that they can become successful salespeople and enjoy what they do.

Advisor: Andy Wood (

For more information email us at or visit their BeInvolved page.

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scratch pad.

Type: Club

Also known as JMU Ad Club, scratch pad. is JMU’s only student run advertising agency. We are a student chapter of the American Advertising Federation (AAF), the oldest national advertising trade association, representing 40,000 advertising professionals. Each year, scratch pad. competes in AAF’s National Student Advertising Competition (NSAC), creating campaigns for real-world clients like Ocean Spray, Adobe, Pizza Hut, and Snapple. We offer opportunities to gain industry knowledge, network, build experience, and grow professionally. 

Advisor: Canessa Collins (

To learn more please visit their website, follow them on Instagram, or email

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Women in Business

Type: Club

Women in Business is focused on connecting JMU female students interested in a career in business.  Our goal is to foster an encouraging environment and strong network for these students, with an emphasis on the development of business leadership and networking skills.

To learn more, visit their BeInvolved page, or email them at

Advisor: Hui Sono (

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