Associate Professor, Marketing, MBA Program
ozcantx@jmu.edu
Contact Info
Professional Webpage
Teaching & Research Interests
- Numerical cognition
- Consumer goals
- Framing
- Analytics
- Experimental design
Education
- Ph.D, Marketing, University of Rhode Island - 2008
- M.B.A, Marketing Concentration, University of Tampa - 2002
- B.S., Business Administration, Mugla University - 1999
Positions Held
- Associate Professor, Rollins College, 2016-2019
- Associate Professor, Southern Illinois University Edwardsville, 2015-2016
- Assistant Professor, Southern Illinois University Edwardsville, 2008-2015
Select Publications
Ozcan, Timucin, Michael Hair and Kunter Gunasti (2024), “The Effects of Reaching Numerical Roundness on Consumer Subgoals,” Journal of Business Research. DOI: https://doi.org/10.1016/j.jbusres.2024.114617
Gunasti, Kunter, Timucin Ozcan and Elizabeth Howlett (2023), “The Crucial Role of Reference Numbers on Consumers’ Product Preferences,” Journal of Business Research, DOI: https://doi.org/10.1016/j.jbusres.2023.114249
Ozcan, Timucin, Michael Hair and Ahmet M. Hattat (2023), “Eric is Bad, but Erica is Worse: Greater Negativity Bias toward Female Brands,” Journal of Marketing Theory and Practice, 31 (3), 300-315.
Gunasti, Kunter and Timucin Ozcan (2019), “The Role of Scale-Induced Round Numbers and Goal Specificity on Goal Accomplishment Perceptions,” Marketing Letters, 30 (May), 207-17.
Ozcan, Timucin, Ahmet M. Hattat and Michael Hair (2018), “Effects of Absence Positioning of Unknown Product Ingredients on Consumer Evaluations,” European Journal of Marketing, 52 (9/10), 2128-50.
Awards and Recognitions
- Dean's Impact Award 2023 - JMU College of Business
- Best Paper in Conference Award, 2018 Annual Meeting of the Association of Marketing Theory and Practice
- Best in Track Paper Award, 2017 AMA Winter Marketing Educators Conference