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Associate Professor, Marketing, MBA Program
Contact Info

Teaching & Research Interests
  • Numerical cognition
  • Consumer goals
  • Framing
  • Analytics
  • Experimental design
  • Ph.D, Marketing, University of Rhode Island - 2008
  • M.B.A, Marketing Concentration, University of Tampa - 2002
  • B.S., Business Administration, Mugla University - 1999

Positions Held
  • Associate Professor, Rollins College, 2016-2019
  • Associate Professor, Southern Illinois University Edwardsville, 2015-2016
  • Assistant Professor, Southern Illinois University Edwardsville, 2008-2015
  • Chief Marketing Officer, Izan A.S., Turkey 1996-1999
Select Publications

Ozcan T., Hair M. & Hattat A. (2022), “ Eric is bad, but Erica is worse: greater negativity bias toward female brands,” Journal of Marketing Theory and Practice, 1-16.

Gunasti, K., Ozcan T (2019). The Role of Scale-Induced Round Numbers and Goal Specificity on Goal Accomplishment Perceptions. Marketing Letters, Vol. 30, Issue May, pp. 207-217.

Ozcan, T., Hair, M., Bagchi, R. (2019). Consumers Self-Contradictory Behaviors for Post-Purchase Product Configurations. Journal of Marketing Theory and Practice, Vol.27, Issue 1, pp. 19-37.

Ozcan, T.  Gunasti K. (2019). How Associations between Products and Numbers in Brand Names Affect Consumer Attitudes: Introducing Multi-Context Numbers. Journal of Brand Management, Vol. 26, Issue 2, pp. 176-94.

Ozcan, T., Hattat A.M., Hair M. (2018). Effects of Absence Positioning of Unknown Product Ingredients on Consumer Evaluations. European Journal of Marketing, Vol.52, Issue (9/10), pp. 2128-2150.

Awards and Recognitions
  • Best Paper in Conference Award, 2018 Annual Meeting of the Association of Marketing Theory and Practice
  • Best in Track Paper Award, 2017 AMA Winter Marketing Educators Conference

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