Associate Professor, Marketing, MBA Program; Wampler-Longacre Professor of Marketing
ozcantx@jmu.edu
Contact Info
Professional Webpage
Teaching & Research Interests
- Numerical cognition
- Consumer goals
- Framing
- Analytics
- Experimental design
Education
- Ph.D, Marketing, University of Rhode Island - 2008
- M.B.A, Marketing Concentration, University of Tampa - 2002
- B.S., Business Administration, Mugla University - 1999
Positions Held
- Associate Professor, Rollins College, 2016-2019
- Associate Professor, Southern Illinois University Edwardsville, 2015-2016
- Assistant Professor, Southern Illinois University Edwardsville, 2008-2015
Select Publications
Ozcan, Timucin, and Ahmet M. Hattat (2024), “Unpacking Consumer Reactions Towards Spoilage of Organic versus Conventional Perishables,” Psychology & Marketing. 10.1002/mar.22089
Ozcan, Timucin, Michael Hair and Kunter Gunasti (2024), “The Effects of Reaching Numerical Roundness on Consumer Subgoals,” Journal of Business Research.
Gunasti, Kunter, Timucin Ozcan and Elizabeth Howlett (2023), “The Crucial Role of Reference Numbers on Consumers’ Product Preferences,” Journal of Business Research.
Ozcan, Timucin, Michael Hair and Ahmet M. Hattat (2023), “Eric is Bad, but Erica is Worse: Greater Negativity Bias toward Female Brands,” Journal of Marketing Theory and Practice, 31 (3), 300-315.
Gunasti, Kunter and Timucin Ozcan (2019), “The Role of Scale-Induced Round Numbers and Goal Specificity on Goal Accomplishment Perceptions,” Marketing Letters, 30 (May), 207-17.
Awards and Recognitions
- Applied or Integration/Application Publication Award, 2024
- JMU College of Business Dean's Impact Award, 2023
- JMU College of Business Best Paper in Conference Award, 2018
- Annual Meeting of the Association of Marketing Theory and Practice Best in Track Paper Award, 2017 AMA Winter Marketing Educators Conference
Service
- Director of CoB Research Experience for Undergraduates (REU) program, 2023 - present
- Co-Chair of the College of Business Research Advancement (COBRA), 2023 - present
