Dr. Tim Ozcan

Assistant Professor, Marketing
Year Started at JMU: 2019
ozcantx@jmu.edu
Contact Info
Education
- BS, Business Administration, Mugla University - 1999
- MBA, Marketing Concentration, University of Tampa - 2002
- PhD, Marketing, University of Rhode Island - 2008
Professional Interests
- numerical cognition
- consumer goals
- framing
- analytics
- experimental design
Personal Interests
- weight lifting
- scuba diving
- bingeing documentaries
- wrestling with my kids
Professional Background
- Chief Marketing Officer, Izan A.S., Turkey 1996-1999
Current Courses Taught
- MKTG 482 - Marketing Analytics
- MKTG 405 - Survey Research
Positions Held
- Assistant Professor, James Madison University, 2019-Present
- Associate Professor, Rollins College, 2016-2019
- Associate Professor, Southern Illinois University Edwardsville, 2015-2016
- Assistant Professor, Southern Illinois University Edwardsville, 2008-2015
Awards and Recognitions
- Best Paper in Conference Award, 2018 Annual Meeting of the Association of Marketing Theory and Practice
- Best in Track Paper Award, 2017 AMA Winter Marketing Educators Conference
Key Publications
Gunasti, K., Ozcan T (2019). The Role of Scale-Induced Round Numbers and Goal Specificity on Goal Accomplishment Perceptions. Marketing Letters, Vol. 30, Issue May, pp. 207-217.
Ozcan, T., Hair, M., Bagchi, R. (2019). Consumers Self-Contradictory Behaviors for Post-Purchase Product Configurations. Journal of Marketing Theory and Practice, Vol.27, Issue 1, pp. 19-37.
Ozcan, T. Gunasti K. (2019). How Associations between Products and Numbers in Brand Names Affect Consumer Attitudes: Introducing Multi-Context Numbers. Journal of Brand Management, Vol. 26, Issue 2, pp. 176-94.
Ozcan, T., Hattat A.M., Hair M. (2018). Effects of Absence Positioning of Unknown Product Ingredients on Consumer Evaluations. European Journal of Marketing, Vol.52, Issue (9/10), pp. 2128-2150.
Hair, M., Ozcan T. (2018). How Reviewers Use of Profanity Affects Perceived Usefulness of Online Reviews. Marketing Letters, Vol. 29, Issue 2, pp. 151-163.