
Associate Professor, Marketing, MBA Program
ozcantx@jmu.edu
Contact Info
Teaching & Research Interests
- Numerical cognition
- Consumer goals
- Framing
- Analytics
- Experimental design
Education
- Ph.D, Marketing, University of Rhode Island - 2008
- M.B.A, Marketing Concentration, University of Tampa - 2002
- B.S., Business Administration, Mugla University - 1999
Positions Held
- Associate Professor, Rollins College, 2016-2019
- Associate Professor, Southern Illinois University Edwardsville, 2015-2016
- Assistant Professor, Southern Illinois University Edwardsville, 2008-2015
- Chief Marketing Officer, Izan A.S., Turkey 1996-1999
Select Publications
Ozcan T., Hair M. & Hattat A. (2022), “ Eric is bad, but Erica is worse: greater negativity bias toward female brands,” Journal of Marketing Theory and Practice, 1-16.
Gunasti, K., Ozcan T (2019). The Role of Scale-Induced Round Numbers and Goal Specificity on Goal Accomplishment Perceptions. Marketing Letters, Vol. 30, Issue May, pp. 207-217.
Ozcan, T., Hair, M., Bagchi, R. (2019). Consumers Self-Contradictory Behaviors for Post-Purchase Product Configurations. Journal of Marketing Theory and Practice, Vol.27, Issue 1, pp. 19-37.
Ozcan, T. Gunasti K. (2019). How Associations between Products and Numbers in Brand Names Affect Consumer Attitudes: Introducing Multi-Context Numbers. Journal of Brand Management, Vol. 26, Issue 2, pp. 176-94.
Ozcan, T., Hattat A.M., Hair M. (2018). Effects of Absence Positioning of Unknown Product Ingredients on Consumer Evaluations. European Journal of Marketing, Vol.52, Issue (9/10), pp. 2128-2150.
Awards and Recognitions
- Best Paper in Conference Award, 2018 Annual Meeting of the Association of Marketing Theory and Practice
- Best in Track Paper Award, 2017 AMA Winter Marketing Educators Conference