Email Name


The "Name" value must follow this format "Department: Description Audience Date".

It consists of 4 parts separated by spaces.  The 4 parts have been color coded above so you can see them more easily.

Why is it important to have the name follow this convention?

  1. There are a lot of emails that go through the system, with a lot of different email authors, and it gets very messy very quickly if we don't have some kind of naming convention.
  2. It makes it easier to find emails in the system after they are sent. For example, you can just search for "OAG" in the history tab, and voila, all emails sent by OAG will appear!
  3. It makes it easy to do analytics later.  For example, if you wanted to find the open rate for all OAG emails sent to Students on Tuesday mornings, you could do it very quickly, but only if this naming convention is followed.

The Department portion of the name is simply the department sending the email.  We have to have a colon on the end of the department because it helps us more accurately filter on department later.  Here is the current list of departments that can send through our system.  If you don't choose one of these, you will be getting an email from the email releaser :)

  • 1911 = 1911 Society
  • AA = Academic Affairs
  • ABA = Advancement Business Applications
  • ABP = Alternative Break Program
  • AR = Advancement Relations
  • CAL = College of Arts and Letters
  • CE = Civic Engagement
  • CGE = Center for Global Engagement
  • CHBS = College of Health and Behavioral Studies
  • CHEM = Department of Chemistry and Biochemistry
  • CISR = Center for International Stabilization and Recovery
  • CMP = Campaign
  • CoB = College of Business
  • COE = College of Education
  • CSM = College of Science & Mathematics
  • CVPA = College of Arts and Visual Performance
  • DR = Donor Relations
  • ERA = Ethical Reasoning in Action
  • FF = Furious Flower Poetry Center
  • GCFE = Gilliam Center for Entrepreneurship
  • HART = Hart School of Hospitality, Sport and Recreation Management
  • HC = Honors College
  • ISNW = Institute for Stewardship of the Natural World
  • ISSS = International Student and Scholar Services
  • LIB = Libraries
  • MC = Madison Champions
  • MM = Madison Magazine
  • MT = Madison Trust
  • MSAT = Masters in Athletic Training
  • OAG = Office of Annual Giving
  • OAI = Office of Access & Inclusion
  • OPG = Office of Planned Giving
  • PCE = Professional and Continuing Education
  • PR = Parent Relations
  • PHIL = Philosophy and Religion
  • PRES = President
  • PROVOST = Office of the Provost
  • PSYC = Department of Psychology
  • SA = Student Affairs
  • SAA = Student Alumni Association
  • SADAH = School of Art, Design, and Art History
  • SG = Strategic Gifts
  • SMAD = School of Media Arts and Design
  • SPE = Strategic Planning & Engagement
  • TGS = The Graduate School
  • TEST = Test
  • UA = University Advancement
  • UE = University Events
  • UCOMM = University Communications
  • VS = Valley Scholars
  • W4M = Women for Madison
  • Xlabs = X-Labs

The Audience portion of the name helps us schedule emails appropriately so that a single audience does not get bombarded by emails on a single day or hour.  Valid audiences are:

  • Alumni: Alumni (general)
  • OA: "Older Alumni": Alumni who have graduated more than 10 years ago
  • YA: "Younger Alumni": Alumni graduated in the last 10 years
  • Donors
  • FAC: Faculty/Staff
  • Friends: Friends of JMU
  • Lapsed: Lapsed givers
  • LYBUNT: Gave last year but unfortunately not this year
  • Never: Never-givers
  • Parents: Parents of current students
  • STU: Current students
  • TBD: To Be Discussed
  • MIX: Any mix of the above

The Description portion of the name helps us distinguish emails from one another if other fields are similar.  It needs to be without spaces.  Here are some examples of descriptions:

  • Madison-Update-3/2
  • CoB-Newsletter-January

The Date helps us to quickly determine roughly when the email is scheduled to send, or when it was created, so we can quickly scan through lists of emails to determine when it was sent.  It needs to be a date without spaces.  For example:

  • 2015-03-05
  • 2017-02-05

Here are examples of valid email names:

  • MT: Madison-Trust-2019 Donors 2019-02-05
  • UA: Social-Toaster YA 2019-01-21
  • OAG: EOY-Giving ALL 2015-12-28

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