This page is not intended as a substitute for the catalog.
Please consult with your advisor and the catalog for the year in which you were admitted.

JMU’s marketing program allows you to pursue a broad perspective of the marketing discipline, or to tailor your course of study to focus on the specialized areas of professional sales or digital marketing.

Discover more about the courses we offer from the marketing professors and explore your options.

Internships and externships are important steps in preparing for a career in your field of study. They can also enhance your transcript and even be used for academic credit.

The College of Business recognizes all students as individuals. The recommended academic plan for marketing majors is intended as an example only. For instance, some students may be prepared to take COB 300 during the 2nd semester of their sophomore year, particularly those with numerous AP and dual enrollment hours. Students are encouraged to develop individualized academic plans in consultation with their Marketing Academic Advisor and taking into account unique skills, interests and goals. For specific course listings, please refer to the undergraduate catalog.

  • Freshman – First Semester: GenEd (C1), GenEd (C1), GenEd (C2),  MATH 205 (C3), ECON 200 (C4)
  • Freshman – Second Semester: GenEd (C1), *GenEd (C3), COB 191, COB 204, ECON 201
  • Sophomore – First Semester: GenEd (C2), *GenEd (C4), GenEd (C5), COB 241, COB 202
  • Sophomore – Second Semester: GenEd (C2), GenEd (C3), GenEd (C5), COB 242, COB 291
  • Junior – First Semester: COB 300A, COB 300B, COB 300C, COB 300D, Elective
  • Junior – Second Semester: **COB 318, MKTG 384, MKTG 385, MKTG 430, Elective
  • Senior – First Semester: MKTG 482, MKTG Elective, MKTG Elective, MKTG Elective, Elective
  • Senior – Second Semester: COB 487, MKTG 485, MKTG Elective, Elective, Elective

C = Cluster. For example, C1 is a Cluster One course in the General Education (Gen Ed) Program at JMU.
*Four credits. 
**COB 318 must be taken before COB 487.

Course Descriptions

To officially pursue the B.B.A. in Marketing with a concentration in Professional Sales or Digital Marketing, students must declare the concentration within MyMadison. Those who declare a concentration at least one month before initial registration will have the opportunity to register for concentration-specific classes during that enrollment period (pending course availability and the meeting of pre-requisite requirements).

Professional Sales

The Professional Sales Concentration is designed for students seeking to launch their careers in the business-to-business domain. In conjunction with the programs and services offered by the JMU Center for Professional Sales, such as networking events and sales competitions, the curriculum prepares students to quickly succeed in the dynamic and competitive world of sales. Graduates work in industries such as technology, bio-medical and business services. Students are strongly encouraged to register for MKTG 430 as soon as possible after completing COB 300 because all marketing electives in the sales concentration build upon the content of MKTG 430. Students must complete MKTG 466 (Advanced Professional Selling) and at least one of the sales-focused marketing electives below to earn the professional sales concentration. 

  • MKTG 455 – Sales Leadership
  • MKTG 465 – CRM Technology for Sales Professionals

Digital Marketing

The digital marketing sector is attracting marketing graduates interested in marketing analytics, social media marketing, paid search, display advertising, email marketing, search engine optimization, content marketing, mobile marketing, and integrated digital marketing strategy. To prepare for these exciting and emerging career opportunities, students are encouraged to complete marketing electives with a digital marketing emphasis. These courses help students to acquire an understanding of how cutting-edge technology and digital marketing strategies contribute to the achievement of organizational objectives. Students must complete at least two of the digital marketing-focused marketing electives below to earn the digital marketing concentration.

  • MKTG 410 – Social Media Marketing
  • MKTG 470 – Strategic Internet Marketing
  • MKTG 477 – Digital Marketing Practicum

The hands-on learning environment within the digital marketing area of emphasis lays the groundwork for students to successfully pass professional certification exams such as the Professional Certified Marketer (PCM), Google Analytics Individual Qualification (IQ), Google Ads, Hootsuite Social Marketing, Facebook Blueprint and Hubspot Marketing Certifications.

Course Descriptions

  • MKTG 386
  • MKTG 388
  • MKTG 410
  • MKTG 450
  • MKTG 455
  • MKTG 460
  • MKTG 462
  • MKTG 465
  • MKTG 466
  • MKTG 470
  • MKTG 477
  • MKTG 480
  • MKTG 490
  • MKTG 494
  • MKTG 498
  • MKTG 499

Course Descriptions

Anne McGuigan
(540) 568-3179
Advising and Support Center

Emilie Bradshaw
(540) 568-8781
Advising and Support Center

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