To enroll in COB 300 and upper-level business courses, students must apply for formal acceptance into the College of Business. This application simply verifies completion of lower-level business core courses, a minimum 2.7 GPA, and good academic standing. There is no essay, interview, or competitive admission process.
This page is not intended as a substitute for the catalog. Please consult with your advisor and the catalog for the year in which you were admitted.
JMU’s marketing program allows you to pursue a broad perspective of the marketing discipline or to tailor your course of study to focus on the specialized areas of professional sales or digital marketing.
Internships and externships are important steps in preparing for a career in your field of study. They can also enhance your transcript and even be used for academic credit.
Any student admitted to JMU can declare any major offered by the College of Business. However, students must make satisfactory progress in order to be formally admitted into the College of Business. Requirements to continue pursuing a B.B.A. degree, often referred to as progression standards or formal admission, can be found in the undergraduate catalog.
Students are encouraged to develop their individualized academic plans in consultation with an academic advisor, taking into account unique skills, interests and goals.
The required courses equip students with the knowledge and skills all marketers should have. Elective courses allow students to pursue areas of special interest and prepare for specific career tracks in marketing. Students may choose to complete an optional concentration in Professional Sales or Digital Marketing.
Please refer to the undergraduate catalog for the program of study and discover more about the courses we offer from the marketing professors teaching the classes. Course Descriptions.
The Department of Marketing offers two optional concentrations. Students are not required to select a concentration but may do so if they wish.
To officially pursue the B.B.A. in Marketing with a concentration in Professional Sales or Digital Marketing, students must formally declare their concentration in MyMadison by October 1 (to register for spring classes) and March 1 (to register for fall classes). Most approvals happen within 48 hours of submission into the system. For assistance in declaring a concentration, view the Student Tutorial to Change Academic Program Plans. Declaring a concentration at least one month before registration grants priority access to concentration-specific courses during the initial enrollment period, provided prerequisites are met and course seats are available. Once the declared concentrators have had the opportunity to register, any remaining seats in these courses will be available to all marketing majors who meet the prerequisites.
Professional Sales Concentration
The Professional Sales concentration prepares students to build customer relationships, solve business problems, and drive growth through consultative selling. Students gain hands-on experience through corporate partnerships, AI-enabled sales simulations, role-play coaching, consulting projects and sales competitions while developing the communication and analytical skills employers value.
Graduates are highly sought after in technology, healthcare, consulting, manufacturing, financial services, and other business-to-business industries.
Digital Marketing Concentration
The Digital Marketing concentration prepares students to use customer insights, analytics and artificial intelligence to develop effective digital marketing strategies. Students gain hands-on experience creating digital content, managing social media campaigns, analyzing marketing performance and optimizing customer engagement across multiple digital channels.
The hands-on learning environment within the digital marketing area of emphasis lays the groundwork for students to successfully pass professional certification exams such as the Professional Certified Marketer (PCM), Google Analytics Individual Qualification (IQ), Google Ads, Hootsuite Social Marketing, Facebook Blueprint and Hubspot Marketing Certifications.
Graduates leave with a portfolio of applied projects, technical expertise, and professional skills that help them compete in today's evolving digital marketing landscape.
Students may further tailor the major through electives such as Business-to-Business Marketing, Global Marketing, New Product Development, Omnichannel Retailing, and Services Marketing, along with opportunities to earn academic credit through a Marketing Internship course and occasional Special Topics courses that explore emerging issues in the field.
- Art
- Business Analytics
- Computer Information Systems
- Communication Studies
- Cultural Communications
- Creative Writing
- Economics
- Educational Media
- Entrepreneurship
- Environmental Management
- Film Studies
- Geographic Science
- Global Supply Chain Management
- Human Resource Development
- Music Industry
- Non-Profit Studies
- Political Communication
- Sport Communication
- Statistics
- Theatre
- Writing, Rhetoric and Technical Communication
- One of the Business languages
Any student admitted to JMU can declare any major offered by the College of Business. However, students must make satisfactory progress in order to be formally admitted into the College of Business. Requirements to continue pursuing a B.B.A. degree, often referred to as progression standards or formal admission, can be found in the undergraduate catalog.
Students are encouraged to develop their individualized academic plans in consultation with an academic advisor, taking into account unique skills, interests and goals.
The required courses equip students with the knowledge and skills all marketers should have. Elective courses allow students to pursue areas of special interest and prepare for specific career tracks in marketing. Students may choose to complete an optional concentration in Professional Sales or Digital Marketing.
Please refer to the undergraduate catalog for the program of study and discover more about the courses we offer from the marketing professors teaching the classes. Course Descriptions.
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