Marketing majors are highly sought by organizations, ranging from Fortune 100 and nonprofits to entrepreneurial startups. JMU’s marketing program provides a solid foundation for success in your career. You may tailor your program of study in marketing to focus on the specialized areas of professional sales or digital marketing, or you may to pursue a broader perspective of the marketing discipline. 

For more information, download the Marketing Major Factsheet and view Core courses, here.  We also have a page with descriptions of our core courses, concentration courses, and electives.


Students majoring in marketing earn of Bachelor of Business Administration (B.B.A). The marketing curriculum focuses on traditional and online marketing skills that are needed in today’s business environment. The curriculum develops competence in five areas: factual and conceptual knowledge, problem solving skills, communication skills, experiential learning and use of information technology.

View degree and major requirements in the catalog


Marketing Majors are not eligible for the minor in General Business, but there are over 100 other minors available at JMU. 

Presently, the department does not offer a minor in marketing.

Professional Sales Concentration

Professional Sales in Business to Buiness is the preferred career path for many Marketing graduates. In conjunction with the Center for Professional Sales, these graduates are well prepared to quickly succeed in the dynamic world of professional sales in industries such as technology, bio-medical, and business services.

For suggested courses in the Professional Sales concentration, download the Marketing Major Factsheet.

View major requirements and courses in the catalog.



Digital Marketing Area of Emphasis

The emerging digital marketing sector is attracting marketing graduates interested in paid search, display advertising, marketing analytics, search engine optimization, content marketing and mobile marketing. Graduates are well prepared for these career opportunities through the combination of marketing courses recommended below in conjunction with carefully selected general electives.

For suggested courses in the Digital Marketing area of emphasis, download the Marketing Major Factsheet.

Back to Top