This page is not intended as a substitute for the catalog.
Please consult with your advisor and the catalog.

JMU’s marketing program allows you to pursue a broad perspective of the marketing discipline, or to tailor your course of study to focus on the specialized areas of professional sales or digital marketing.

Discover more about the courses we offer from the marketing professors and explore your options.

Internships and externships are important steps in preparing for a career in your field of study. They can also enhance your transcript and even be used for academic credit.

Recommended Academic Plan for Marketing Majors

The College of Business recognizes all students as individuals. The recommended academic plan for marketing majors is intended as an example only. For instance, some students may be prepared to take COB 300 during the 2nd semester of their sophomore year, particularly those with numerous AP and dual enrollment hours. Students are encouraged to develop individualized academic plans in consultation with their Marketing Academic Advisor and taking into account unique skills, interests and goals. For specific course listings, please refer to the undergraduate catalog.

  • Freshman – First Semester: GenEd (C1), GenEd (C1), GenEd (C2),  MATH 205 (C3), ECON 200 (C4)
  • Freshman – Second Semester: GenEd (C1), *GenEd (C3), COB 191, COB 204, ECON 201
  • Sophomore – First Semester: GenEd (C2), *GenEd (C4), GenEd (C5), COB 241, COB 202
  • Sophomore – Second Semester: GenEd (C2), GenEd (C3), GenEd (C5), COB 242, COB 291
  • Junior – First Semester: COB 300A, COB 300B, COB 300C, COB 300D, Elective
  • Junior – Second Semester: **COB 318, MKTG 384, MKTG 385, MKTG 430, Elective
  • Senior – First Semester: MKTG 482, MKTG Elective, MKTG Elective, MKTG Elective, Elective
  • Senior – Second Semester: COB 487, MKTG 485, MKTG Elective, Elective, Elective

C = Cluster. For example, C1 is a Cluster One course in the General Education (Gen Ed) Program at JMU.
*Four credits. 
**COB 318 must be taken before COB 487.

Course Descriptions

Concentrations

Professional Sales

The Professional Sales Concentration is designed for students seeking to launch their career in the business-to-business domain. In conjunction with the programs and services offered by the JMU Center for Professional Sales, such as networking events and sales competitions, the curriculum prepares students to quickly succeed in the dynamic and competitive world of sales. Graduates work in industries such as technology, bio-medical and business services. Students are strongly encouraged to register for MKTG 430 as soon as possible after completing COB 300 because all marketing electives in the sales concentration build upon the content of MKTG 430. To earn the concentration, students must successfully complete at least two of the sales-focused marketing electives below, although all three are highly recommended.

  • MKTG 455 – Sales Leadership
  • MKTG 465 – Customer Relationship Management
  • MKTG 466 – Advanced Sales (only offered in the spring)

To officially pursue the B.B.A. in Marketing with a Concentration in Professional Sales, students must formally declare the concentration within MyMadison. The concentration will be noted on the transcript of record only after the student graduates.

Digital Marketing

The digital marketing sector is attracting marketing graduates interested in marketing analytics, social media marketing, paid search, display advertising, email marketing, search engine optimization, content marketing, mobile marketing, and integrated digital marketing strategy. To prepare for these exciting and emerging career opportunities, students are encouraged to complete marketing electives with a digital marketing emphasis. These courses help students to acquire an understanding of how cutting-edge technology and digital marketing strategies contribute to the achievement of organizational objectives.

  • MKTG 410 – Social Media Marketing
  • MKTG 470 – Strategic Internet Marketing
  • MKTG 477 – Digital Marketing Practicum (only offered in the spring)

The hands-on learning environment within the digital marketing area of emphasis lays the groundwork for students to successfully pass professional certification exams such as the Professional Certified Marketer (PCM), Google Analytics Individual Qualification (IQ), Google AdWords, Hootsuite Social Marketing, Facebook Blueprint and Hubspot Marketing Certifications.

Course descriptions

Marketing Electives

  • MKTG 386
  • MKTG 388
  • MKTG 410
  • MKTG 450
  • MKTG 455
  • MKTG 460
  • MKTG 462
  • MKTG 465
  • MKTG 466
  • MKTG 470
  • MKTG 477
  • MKTG 480
  • MKTG 490
  • MKTG 494
  • MKTG 498
  • MKTG 499


Course Descriptions

Recommended Minors

  • Global Supply Chain Management
  • Human Resource Development
  • Music Industry
  • Non-Profit Studies
  • Political Communication
  • Sport Communication
  • Statistics
  • Theatre
  • Writing, Rhetoric and Technical Communication
  • One of the Business languages

Academic Advisor

Emilie Bradshaw
(540) 568-8781
okelleed@jmu.edu

 

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