Students learn by doing and the marketing department offers numerous opportunities for students to hone their skills.

Internships - MKTG 494

Internships may be part-time, full-time or non-paid experiences and must meet specified criteria; however, students may be able to earn college credit for their marketing experiences with organizations. Enrollment in MKTG 494 must first be approved.  

Employers of Recent JMU Marketing Student Interns.

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Consulting Projects

Join American Marketing Association student group and vie for the opportunity to provide consulting services to a variety of organizations.  Past consulting projects include Branding for a Bank, a marketing plan for a donut company, a social media plan for the Department of tourism, and a focus group for JMU Admissions.

Learn more about AMA.

Social Media Projects

Students in the Integrated Marketing Communication class not only learn marketing but use their learned knowledge to help a local non-profit achieve its mention through the practical application of an IMC plan.

Google Online Marketing Challenge

Students can apply for the opportunity to enroll in MKTG 477 and then represent JMU as part of a team of students.  Competing with over 2000 other teams from around the world, our students have consistently achieved top honors and even became Global Winners in 2017.

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Marketing Competitions

Depending on the competition, students can learn to ‘do’ marketing either individually or as part of a team.

Sales Competitions

Held in the Fall and Spring in conjunction with the Career Fair, students compete in Internal Sales Competitions in front of industry professionals for the opportunity to move on to compete in one of the following intercollegiate sales competition. These are an ideal way for students to test their abilities to close the sale in front of business professionals.

Intercollegiate Sales Competitions

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