Effective marketing professionals are essential for organizations to reach their sales goals and potential in the competitive and customer-oriented marketplace.

Marketing is an ideal field of study if you want an action-oriented, challenging and in-demand career where you will be creatively solving problems with innovative ideas supported by data analysis techniques. As a JMU marketing major, you will be concerned with building long-term relationships and co-creating value with customers, clients, partners and society at large.

Your marketing studies will focus on the traditional sales and digital marketing skills needed to be prepared for diverse opportunities. An emphasis on factual and conceptual knowledge, problem solving and communication is paired with experiential learning and the use of information technology to develop expertise valued in a variety of business settings and industries.

Haley Nininger - Marketing - 2018

"The JMU marketing program empowered me to explore my passions and gain unique skill sets. I entered the dynamic marketing profession with a solid foundation of knowledge and a competitive edge."

Haley Nininger
James Madison University ‘18

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