JMU offers an AACSB accredited program leading to a Bachelor of Business Administration (B.B.A.) degree with a major in a specific field. The program is designed to prepare graduates for positions of leadership and responsibility in business and industry, governmental and nonprofit organizations and graduate study.

B.B.A. majors must complete all 100 and 200-level core requirements and meet all of the formal acceptance criteria for the College of Business to be eligible for junior-level business course work. Consequently, class schedules for the four-semester sequence covering the first and second years must be planned accordingly. The lower-level core courses are:

  • COB 191  Business Analytics I
  • COB 202  Interpersonal Skills
  • COB 204  Computer Information Systems
  • COB 241^  Financial Accounting
  • COB 242*^  Managerial Accounting
  • COB 291  Business Analytics II
  • ECON 201 Introduction to Microeconomics
  • ECON 200 Introduction to Macroeconomics (also satisfies General Education, Cluster 4 Global Experience)
  • MATH 205 or MATH 235  Calculus (also satisfies General Education, Cluster 3 Mathematics)

*Beginning with the 2017-18 Catalog, COB 242 is not used in calculating the B.B.A. core GPA. COB 242 is a prerequisite for COB 300 in Antwerp.

^Accounting majors need a “B” or better in both COB 241 & COB 242 to be eligible to take upper-level accounting classes.


The upper-level core is taken after the lower-level core is complete and formal acceptance to the College of Business has been granted. The upper-level core consists of:

  • COB 300A  Integrated Business:  Management
  • COB 300B  Integrated Business:  Finance
  • COB 300C  Integrated Business:  Operations
  • COB 300D  Integrated Business:  Marketing
  • COB 318    Legal and Ethical Environment of Business
  • COB 487    Strategic Management

The B.B.A. degree requires a minimum of 120 credit hours of undergraduate coursework.  

For core course descriptions, visit the JMU undergraduate catalog.

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