JMU offers a fully-accredited program leading to a Bachelor of Business Administration (B.B.A.) degree with a major in a specific field.  The program is designed to prepare graduates for positions of leadership and responsibility in business and industry, governmental and nonprofit organizations, and graduate study.

B.B.A. majors must complete all 100 and 200-level core requirements and meet all of the formal acceptance criteria for the College of Business to be eligible for junior-level business course work.  Consequently, class schedules for the four-semester sequence covering the first and second years must be planned accordingly.  The lower-level core courses are:

  • COB 191.  Business Analytics I
  • COB 202.  Interpersonal Skills
  • COB 204.  Computer Information Systems
  • COB 241.  Financial Accounting
  • COB 242*.  Managerial Accounting
  • COB 291.  Business Analytics II
  • ECON 201.  Introduction to Microeconomics
  • ECON 200.  Introduction to Macroeconomics (also satisfies General Education, Cluster 4 Global Experience)
  • MATH 205 or MATH 235.  Calculus (also satisfies General Education, Cluster 3 Mathematics)

*Beginning with the 2017-18 Catalog, COB 242 is a pre- or co-requisite for COB 300 and is not used in calculating the B.B.A. core GPA. COB 242 is a pre-requisite for COB 300 in Antwerp.

The upper-level core is taken after the lower-level core is complete and formal acceptance to the College of Business has been granted.  The upper-level core consists of:

  • COB 300A.  Integrated Business:  Management
  • COB 300B.  Integrated Business:  Finance
  • COB 300C.  Integrated Business:  Operations
  • COB 300D.  Integrated Business:  Marketing
  • COB 318.    Legal and Ethical Environment of Business
  • COB 487.    Strategic Management

The B.B.A. degree requires a minimum of 120 credit hours of undergraduate course work.  Fifty percent of this work (60 credit hours) must be taken outside the College of Business.  Carefully select these non-business electives to gain additional knowledge and expertise in a particular career path.

For core course descriptions, visit the JMU undergraduate catalog.

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