This page is not intended as a substitute for the catalog. Please consult with your advisor and the catalog for the year in which you were admitted.

The major in business management offers three concentrations that will prepare you for a career in a wide range of industries, from governmental organizations, manufacturing, retail and banking, to pharmaceutical products, consumer products, restaurants and insurance.

You will develop skills in leadership, critical thinking and analytical decision making as you apply key managerial concepts and theories learned in the classroom to practical experiences.

Internships and externships are important steps in preparing for a career in your field of study. They can also enhance your transcript and even be used for academic credit. 

Any student admitted to JMU can declare any major offered by the College of Business. However, students must make satisfactory progress in order to be formally admitted into the College of Business. Requirements to continue pursuing a B.B.A. degree, often referred to as progression standards or formal admission, can be found in the undergraduate catalog.

Students are encouraged to develop their individualized academic plans in consultation with an academic advisor, taking into account unique skills, interests and goals.

Major coursework topics include legal and ethical environment of business and strategic management as well as more management focused topics like innovation and technology, project, and human resource management, evidence-based decision making and organizational leadership. 

For specific course listings, please refer to the program of study in the undergraduate catalog.

To officially pursue the B.B.A. in Management with any of the concentrations listed below, students must declare the concentration within MyMadison. Those who declare a concentration at least two weeks before initial registration will have the opportunity to register for concentration-specific classes during that enrollment period (pending course availability and the meeting of pre-requisite requirements).

Management Consulting Concentration

This concentration is designed to develop and enhance students’ critical thinking, problem solving and decision-making skills. In this track students engage in research and analysis to build a strong foundation for learning and implementing the business analysis and consulting process.

Focused course topics include: evidence-based decision making and management consulting.

Human Resource Management Concentration

This concentration is designed to help students broaden and deepen their understanding of the acquisition, development, management and retention of human capital in organizations. 

Focused course topics include: acquiring, developing, managing and retaining human capital.

Innovation and Entrepreneurship Concentration

This concentration is designed to provide students with an introduction to the role of innovation in business development, a solid foundation in the principle elements of entrepreneurship and small business management and the opportunity to gain hands-on experience working with a team to create a new business venture. 

Focused course topics include: new venture creation, entrepreneurship and small business management.

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