David Shonk - 2019


Professor, Hart School of Hospitality, Sport, and Recreation Management
Year Started at JMU: 2007
Contact Info
Website: http://shonkdj.weebly.com/

  • Ph.D.  Sport & Exercise Management, The Ohio State University
  • M.A.  Not-for-Profit Management, University of Maryland University College
  • B.A. Management, Virginia Tech
Professional Interests
  • Service Quality, Services Marketing
  • Interorganizational Relationships
  • Business Strategy in Sport
  • Sport Tourism
Personal Interests
  • Traveling with family
  • Coaching youth sports
Current Courses Taught
  • KIN 655: Research Methods in Sport & Recreation
  • SRM 435: Sport Promotion & Sales
  • SRM 333: Management of Sport & Recreation
  • SRM 482: Internship in SRM
  • SRM 282: Practicum in SRM
  • Sport Management Education Journal, Editorial Board Member & Book Review Editor
  • International Journal of Human Movement Science, Editorial Board Member
  • North American Society for Sport Management, Executive Council, Member-at-Large (2011-2013)
  • SportsEvents Magazine, Contributor
  • Harrisonburg-Rockingham Sports Commission (HRSC), Executive Director 
  • Super Bowl XLVII Host Committee Volunteer (January 2013)
  • Sport Industry Networking Conference, Faculty Representative 
  • SRM Practicum and Internship Coordinator
  • Honors Program Liaison for SHSRM
  • JMU Faculty Senate Representative for SHSRM
  • JMU Academic Policies Committee
  • Faith Community Church, Leadership Team
Key Publications

Shonk, D.J., & Bosley, A.T. (In Press). Ticketing and Sports Promotion. In Weight, E., & Zullo, R. (Eds). Intercollegiate Athletic Administration. Human Kinetics. 

Greenwell, T.C., Danzy-Bussell, L.A., & Shonk, D.J. (2013). Managing Sport Events. Champaign, IL: Human Kinetics. 

Bravo, G. A., Won, D., & Shonk, D. J. (2012) Entry-level employment in intercollegiate athletic departments: Non-readily observables and readily observable attributes of job candidates. Journal of Sport Administration & Supervision 4(1), 63-78. 

Shonk, D.J, Greenwell, T.C., Bravo, G., & Won, D. (2012). Site selection, satisfaction and intent to return: Perceptions of right holders of small-scale sporting events. Journal of Convention & Event Tourism, 13(1). 

Bravo, G., Won, D., & Shonk, D.J. (2012). The psychological contract in sport. In L. Robinson, P.  Chelladurai, G. Bodet, and P. Downward (Eds.). Handbook of Sport Management, 193-213.

Shonk, D. J. (2011). "Atmospherics, Service Quality-SERVQUAL, Promotion, National Association of Sports Commissions, Event Logistics, Baltimore Orioles"Managing in L.E. Swayne and G.J. Golson (eds.) Encyclopedia of Sports Management and Marketing. Thousand Oaks, CA: Sage 

Shonk, D. J., & Lee, C. (2011). Managing service quality in international sport. In M. Li, E. Macintosh & G. Bravo (Eds.). International Sport Management. Morgantown, WV: Human Kinetics

Shonk, D.J. & Bravo, G. (2010). Interorganizational Support and Commitment: A Framework for Sporting Event Networks. Journal of Sport Management24(3) 272-290. 

Shonk, D.J., Wallace Carr, J., & De Michele, P.E. (2010). Service quality and satisfaction within campus recreation. The moderating role of identification. Recreational Sports Journal34(1), 9-23. 

Shonk, D.J. & Chelladurai, P. (2009). Model of Service Quality in Event Sport Tourism: Development of a Scale. International Journal of Sport Management & Marketing, 6(3), 292-307.  

Won, D., Bang, H., & Shonk, D.J. (2008). Relative Importance of Factors Involved in Choosing a Regional Ski Destination: Influence of Consumption Situation and Recreation Specialization. Journal of Sport & Tourism, 13(4), 249-271.

Shonk, D.J. & Chelladurai, P. (2008). Service quality, satisfaction and intent to return in Event Sport Tourism. Journal of Sport Management, 22(5), 587-602

Other Publications
  • August 2013

    Dr. David J. Shonk (Associate Professor, Hospitality, Sport and Recreation Management), T. Christopher Greenwell and Leigh Ann Danzey-Bussell wrote “Managing Sport Events,” which was published by Human Kinetics Publishers in August.

  • June 2015

    Dr. Joshua R. Pate (Assistant Professor, Sport and Recreation Management) and Dr. David J. Shonk (Associate Professor, Sport and Recreation Management) published an article, "An experiential learning trip: Exploring student experiences and motivations for volunteering at the Super Bowl," in the spring 2015 issue of Sport Management Education Journal.

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