Dr. Janna Parker
Assistant Professor, Marketing
Year Started at JMU: 2015
parke4jm@jmu.edu
Contact Info
Website: http://www.jannamparker.com/
Education
- DBA in Marketing, Louisiana Tech University
- M.B.A. Cameron University
- B.A. History California State University, Sacramento
Professional Interests
- Digital Marketing
- Social Media Marketing
- Advertising
- Retailing
Personal Interests
- Family
- Traveling
- Cooking
- College football
Current Courses Taught
- MKTG 388 Retail Marketing
- MKTG 470 Strategic Internet Marketing
Positions Held
- 2015, Assistant Professor, James Madison University
Service
- Vice-President of Development, The Academy of Marketing Science
Key Publications
Parker, J.M., Marasi, S., James, K.W., Wall, A., (2019), "Should employees be 'dooced' for a social media post? The role of social media marekting governance," Journal of Business Research, 103, pp. 1-9.
Babin, B.J., James, K.W., Camp, K., Jones, R.P., Parker, J.M., (2019), "Pursuing personal constructs through quality, value, and satisfaction", Journal of Retailing and Consumer Services, 51, pp. 33-41.
Flurry, Laura A., Swimberghe, Krist and Janna M. Parker (2014) “Examining Brand Communities Among Children and Adolescents: An Exploratory Study” Journal of Consumer Marketing, Vol. 31, Issue 2.
Parker, Janna M and Doreen Sams, “Eco-feedback Technology’s Influence on Water Conservation Attitudes and Intentions of College Students in the USA: An Experimental Design,” Green Energy and Technology: Sustainable Water Use and Management, Eds. Walter Leal Filho and Vakur Samur, Switzerland: Springer Publishing International, 2014, 169-184, Print.
Swimberghe, Krist, Flurry, Laura A. and Janna M. Parker, “Consumer Religiosity: Consequences for Consumer Activism in the United States” Journal of Business Ethics, October 2011, Volume 103, Issue 3,453-46.
Hours of operation:
Mon - Fri: 8 a.m. - 5 p.m.
