Janna Parker - 2021


Assistant Professor, Marketing
Year Started at JMU: 2015
Contact Info
Website: http://www.jannamparker.com/

  • DBA in Marketing, Louisiana Tech University
  • M.B.A.  Cameron University
  • B.A. History California State University, Sacramento
Professional Interests
  • Digital Marketing
  • Social Media Marketing
  • Advertising
  • Retailing
Personal Interests
  • Family
  • Traveling
  • Cooking
  • College football
Current Courses Taught
  • MKTG 388 Omnichannel Retailing
  • MKTG 470 Strategic Internet Marketing
Positions Held
  • 2015, Assistant Professor, James Madison University
  • Vice President of Engagement, The Academy of Marketing Science, 2020-present
  • Member, Editorial Review Board, Journal of Marketing Education
Awards and Recognitions
  • The Harold and Muriel Berkman Award for Faculty Achievement and Development- 2021
  • Basic or Discovery Scholarship Award- 2nd Place- 2021
  • OHara Leadership Award- 2020
Key Publications

James, K.,  Camp, KM., Parker, J., Hong, JH. & Cao, JT. (2021). Satisfaction in clinics and hospitals: Does context matter? Journal of Marketing Theory and Practice, online, pp. 1-13.

Marasi, S., Jones, B. & Parker, J. (2020). Faculty satisfaction with online teaching: a comprehensive study with American faculty. Studies in Higher Education, pp. 1-13

Shin, H & Parker, J. (2017). Exploring the elements of consumer nostalgia in retailing: Evidence from a content analysis of retailer collages. Journal of Retailing and Consumer Services, Vol. 35, Issue March, pp. 1-11

Parker, J., Sams, D., Poddar, A. & Manoylov, K. (2018). Water conservation behavior: is what we say what we do? Journal of Consumer Marketing, Vol. 35. No. 6, pp.644-652

Zahay, D., Roberts, M., Parker J. Barker, D. & Barker M. (2021). Social Media Marketing: A Strategic Approach, 3rd Edition, Cengage Learning.

Parker, J.M., Marasi, S., James, K.W. & Wall, A. (2019), "Should employees be 'dooced' for a social media post?  The role of social media marketing governance," Journal of Business Research, 103, pp. 1-9.

Babin, B.J., James, K.W., Camp, K., Jones, R.P. & Parker, J.M. (2019), "Pursuing personal constructs through quality, value, and satisfaction", Journal of Retailing and Consumer Services, 51, pp. 33-41.

Flurry, Laura A., Swimberghe, Krist & Janna M. Parker. (2014). Examining Brand Communities Among Children and Adolescents: An Exploratory Study. Journal of Consumer Marketing, Vol. 31, Issue 2.

Parker, Janna M & Doreen Sams. (2014). Eco-feedback Technology’s Influence on Water Conservation Attitudes and Intentions of College Students in the USA: An Experimental Design. Green Energy and Technology: Sustainable Water Use and Management, Eds. Walter Leal Filho and Vakur Samur, Switzerland: Springer Publishing International, 169-184, Print.

Swimberghe, Krist, Flurry, Laura A. and Janna M. Parker. (2011). Consumer Religiosity:  Consequences for Consumer Activism in the United States. Journal of Business Ethics, Volume 103, Issue 3,453-46.

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