Janna Parker - 2021

 

Associate Professor, Marketing
parke4jm@jmu.edu
Contact Info

Areas of Expertise
  • Digital Marketing
  • Social Media Marketing
  • Advertising
  • Retailing
Education
  • DBA in Marketing, Louisiana Tech University
  • M.B.A.  Cameron University
  • B.A. History California State University, Sacramento
Select Publications

James, K.,  Camp, KM., Parker, J., Hong, JH. & Cao, JT. (2021). Satisfaction in clinics and hospitals: Does context matter? Journal of Marketing Theory and Practice, online, pp. 1-13.

Marasi, S., Jones, B. & Parker, J. (2020). Faculty satisfaction with online teaching: a comprehensive study with American faculty. Studies in Higher Education, pp. 1-13

Shin, H & Parker, J. (2017). Exploring the elements of consumer nostalgia in retailing: Evidence from a content analysis of retailer collages. Journal of Retailing and Consumer Services, Vol. 35, Issue March, pp. 1-11

Parker, J., Sams, D., Poddar, A. & Manoylov, K. (2018). Water conservation behavior: is what we say what we do? Journal of Consumer Marketing, Vol. 35. No. 6, pp.644-652

Zahay, D., Roberts, M., Parker J. Barker, D. & Barker M. (2021). Social Media Marketing: A Strategic Approach, 3rd Edition, Cengage Learning.

 

Awards and Recognitions
  • The Harold and Muriel Berkman Award for Faculty Achievement and Development- 2021
  • Basic or Discovery Scholarship Award- 2nd Place- 2021
  • OHara Leadership Award- 2020

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