Assistant Professor, Marketing

Year Started at JMU: 2015

parke4jm@jmu.edu

Contact Info

Website: http://www.jannamparker.com/

Education
  • DBA in Marketing, Louisiana Tech University
  • M.B.A.  Cameron University
  • B.A. History California State University, Sacramento
Professional Interests
  • Digital Marketing
  • Social Media Marketing
  • Advertising
  • Retailing
Personal Interests
  • Family
  • Traveling
  • Cooking
  • College football
Current Courses Taught
  • MKTG 388 Retail Marketing
  • MKTG 470 Strategic Internet Marketing
Positions Held
  • 2015, Assistant Professor, James Madison University
Service
  • Vice-President of Development, The Academy of Marketing Science
Key Publications

Parker, J.M., Marasi, S., James, K.W., Wall, A., (2019), "Should employees be 'dooced' for a social media post?  The role of social media marekting governance," Journal of Business Research, 103, pp. 1-9.

Babin, B.J., James, K.W., Camp, K., Jones, R.P., Parker, J.M., (2019), "Pursuing personal constructs through quality, value, and satisfaction", Journal of Retailing and Consumer Services, 51, pp. 33-41.

Flurry, Laura A., Swimberghe, Krist and Janna M. Parker (2014) “Examining Brand Communities Among Children and Adolescents: An Exploratory Study” Journal of Consumer Marketing, Vol. 31, Issue 2.

Parker, Janna M and Doreen Sams, “Eco-feedback Technology’s Influence on Water Conservation Attitudes and Intentions of College Students in the USA: An Experimental Design,” Green Energy and Technology: Sustainable Water Use and Management, Eds. Walter Leal Filho and Vakur Samur, Switzerland: Springer Publishing International, 2014, 169-184, Print.

Swimberghe, Krist, Flurry, Laura A. and Janna M. Parker, “Consumer Religiosity:  Consequences for Consumer Activism in the United States” Journal of Business Ethics, October 2011, Volume 103, Issue 3,453-46.

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