Dr. Kelly Naletelich

Assistant Professor, Marketing
Year Started at JMU: 2018
naleteka@jmu.edu
Contact Info
Education
- Ph.D. in Business (Concentration in Marketing)- University of North Texas
- M.B.A- Midwestern State University
- B.S. in Business Management and Economics- Rocky Mountain College
Professional Interests
- Marketing
- Social Media Marketing
- Advertising
- Creativity/Innovation
- Co-Creation
- Consumer Psychology/Behavior
Personal Interests
- Reading
- Whitewater Rafting
- Biking
- Skiing
- Hiking
- Traveling
Professional Background
- Ongoing Consulting Projects working with a Senior Advisor at the Boston Consulting Group
Current Courses Taught
- MKTG 410- Social Media Marketing
Key Publications
Naletelich, K., & Paswan, A. K. (2018). Art infusion in retailing: The effect of art genres. Journal of Business Research, 85, 514-522.