Assistant Professor, Marketing
naleteka@jmu.edu
Contact Info
Teaching & Research Interests
- Marketing
- Social Media Marketing
- Advertising
- Creativity/Innovation
- Co-Creation
- Consumer Psychology/Behavior
Education
- Ph.D. in Business (Concentration in Marketing)- University of North Texas
- M.B.A- Midwestern State University
- B.S. in Business Management and Economics- Rocky Mountain College
Select Publications
Ketron, S. & Naletelich, K. (2022). Relative vices and absolute virtues: How size labeling affects size preferences for vices and virtues. Journal of Business Research, 138, 387-397.
Ketron, S., Naletelich, K. & Migliorati, S. (2021). Representational versus abstract imagery: Effects on purchase intentions between vice and virtue foods. Journal of Business Research, 125, 52-62.
Naletelich, K. & Spears, N. (2020). Analogical reasoning and regulatory focus: using the creative process to enhance consumer-brand outcomes within a co-creation context. European Journal of Marketing.
Ketron, S. & Naletelich, K. (2019). Victim or beggar? Anthropomorphic messengers and the savior effect in consumer sustainability behavior. Journal of Business Research, 96, 73-84.
Naletelich, K. & Paswan, A. K. (2018). Art infusion in retailing: The effect of art genres. Journal of Business Research, 85, 514-522.
Hours of operation:
Mon - Fri: 8 a.m. - 5 p.m.
