Kelly Naletelich - 2021

 

Assistant Professor, Marketing
Year Started at JMU: 2018
naleteka@jmu.edu
Contact Info

Education
  • Ph.D. in  Business (Concentration in Marketing)- University of North Texas
  • M.B.A- Midwestern State University
  • B.S. in Business Management and Economics- Rocky Mountain College
Professional Interests
  • Marketing
  • Social Media Marketing
  • Advertising
  • Creativity/Innovation
  • Co-Creation
  • Consumer Psychology/Behavior
Personal Interests
  • Reading
  • Whitewater Rafting
  • Biking
  • Skiing
  • Hiking
  • Traveling
Courses Taught
  • MKTG 385 - Consumer Behavior
  • MKTG 410 - Social Media Marketing
  • MKTG 477 - Digital Marketing Practicum
Key Publications

Ketron, S. & Naletelich, K. (2022). Relative vices and absolute virtues: How size labeling affects size preferences for vices and virtues. Journal of Business Research, 138, 387-397.

Ketron, S., Naletelich, K. & Migliorati, S. (2021). Representational versus abstract imagery: Effects on purchase intentions between vice and virtue foods. Journal of Business Research, 125, 52-62.

Naletelich, K. & Spears, N. (2020). Analogical reasoning and regulatory focus: using the creative process to enhance consumer-brand outcomes within a co-creation context. European Journal of Marketing.

Ketron, S. & Naletelich, K. (2019). Victim or beggar? Anthropomorphic messengers and the savior effect in consumer sustainability behavior. Journal of Business Research, 96, 73-84.

Naletelich, K. & Paswan, A. K. (2018). Art infusion in retailing: The effect of art genres. Journal of Business Research85, 514-522.

Grants
  • CoB Summer Research Grant

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