Dr. Kelly Naletelich

Assistant Professor, Marketing
Year Started at JMU: 2018
naleteka@jmu.edu
Contact Info
Education
- Ph.D. in Business (Concentration in Marketing)- University of North Texas
- M.B.A- Midwestern State University
- B.S. in Business Management and Economics- Rocky Mountain College
Professional Interests
- Marketing
- Social Media Marketing
- Advertising
- Creativity/Innovation
- Co-Creation
- Consumer Psychology/Behavior
Personal Interests
- Reading
- Whitewater Rafting
- Biking
- Skiing
- Hiking
- Traveling
Courses Taught
- MKTG 385 - Consumer Behavior
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MKTG 410 - Social Media Marketing
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MKTG 477 - Digital Marketing Practicum
Key Publications
Ketron, S. & Naletelich, K. (2022). Relative vices and absolute virtues: How size labeling affects size preferences for vices and virtues. Journal of Business Research, 138, 387-397.
Ketron, S., Naletelich, K. & Migliorati, S. (2021). Representational versus abstract imagery: Effects on purchase intentions between vice and virtue foods. Journal of Business Research, 125, 52-62.
Naletelich, K. & Spears, N. (2020). Analogical reasoning and regulatory focus: using the creative process to enhance consumer-brand outcomes within a co-creation context. European Journal of Marketing.
Ketron, S. & Naletelich, K. (2019). Victim or beggar? Anthropomorphic messengers and the savior effect in consumer sustainability behavior. Journal of Business Research, 96, 73-84.
Naletelich, K. & Paswan, A. K. (2018). Art infusion in retailing: The effect of art genres. Journal of Business Research, 85, 514-522.
Grants
- CoB Summer Research Grant