Val Larsen


Professor, Marketing
Contact Info

  • Ph.D. Marketing, Virginia Tech
  • Ph.D. English, University of Virginia
  • M.A. English, University of Virginia
  • B.A. Philosophy, Brigham Young University
  • B.A. English, Brigham Young University
Professional Interests
  • Consumer Behavior
  • Marketing Analytics
Personal Interests
  • Religion
  • Politics
  • Book of Mormon Scholarship
  • History
  • Philosophy
Courses Taught
  • MKTG 482, Marketing Analytics
  • MKTG 385, Consumer Behavior

Positions Held
  • Professor of Marketing, James Madison University
  • Professor of Marketing, Truman State University
  • Instructor in English, Virginia Tech
Professional Background
  • Oil Field Roughneck
  • Farmhand
  • Speaker, JMU Faculty Senate
Key Publications

He has published articles in outlets that include:

  • Psychology and Marketing
  • The Journal of Consumer Research
  • Economics and Economic Education Research Journal
  • Journal of Consumer Satisfaction Dissatisfaction, and Complaining Behavior
  • Academy of Marketing Studies Journal
  • Advances in Consumer Research
  • The Marketing Education Review
  • Flannery O'Connor Bulletin
  • The Interpreter
  • SquareTwo
  • Journal of Book of Mormon Studies

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