W. Val Larsen, Ph.D image

 

Professor, Marketing
larsenwv@jmu.edu
Contact Info

Teaching & Research Interests
  • Consumer Behavior
  • Marketing Analytics
Education
  • Ph.D. Marketing, Virginia Tech
  • Ph.D. English, University of Virginia
  • M.A. English, University of Virginia
  • B.A. Philosophy, Brigham Young University
  • B.A. English, Brigham Young University
Positions Held
  • Professor of Marketing, James Madison University
  • Professor of Marketing, Truman State University
  • Instructor in English, Virginia Tech

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