Great advertising not only clearly presents an idea but motivates people by tapping into their emotions. Our Creative Advertising students sharpen their skills to communicate creatively, plan strategically and work collaboratively to do just that. 

The Creative Advertising concentration provides students with the knowledge and skills to create and manage creative advertising campaigns across media. By the end of the program, students can expect to have a professionally developed portfolio, teamwork experience and exposure to professional organizations. 

Skill development and experiences: 

• Creative writing
• Effective message design
• Media production 
• Strategic planning
• Brainstorming
• Hands-on writing opportunities
• Research and analysis of current trends and applications
• Team collaboration