• SMAD TV Control Room
  • SMAD Audio Sweetening Room
  • SMAD Interactive Media Lab
  • SMAD General Purpose Lab
  • SMAD 0104
  • SMAD Student Resource Room
  • SMAD Photography Lab

Students in the James Madison University School of Media Arts & Design work in an industry-standard facility utilizing the latest technology and software tools. The School provides students with real world experiences supported by knowledgeable faculty and generous access to labs and equipment.

Ground Floor
Interactive Media Lab - 0101

An ideal environment for teaching design concepts and software techniques used in converged media. With one 80” monitor at the front of the room and four 50-60” monitors on the walls, students can easily follow along with hands-on software demonstrations or see detailed images when discussing professional design and student work. The lab seats 21 students with large screen Apple iMacs loaded with a wide variety of software for media development – graphics, audio, video, and web design - and Adobe Creative Cloud is available on every computer.

General Purpose Lab - 0104

The 21-station lab is available exclusively to Media Arts and Design students in classes and after hours.  The computers have current versions of Adobe Creative Suite and other Mac applications used in various courses.  For teaching purposes the labs are equipped with projectors and large viewing monitors. (Harrison Hall 103 is a general JMU lab that SMAD students also can use during non-class hours.)

Post-Production Lab - 0241

This 16-station lab is utilized for editing and compositing and is available for students in classes and after hours. Software includes Final Cut Pro X, Avid Media Composer, Adobe Premiere, and Adobe After Effects as well as other titles in the Adobe Creative Suite.  Each computer station is equipped with dual monitors and is connected to a 64-terabyte Avid ISIS shared storage system.  Students are able to ingest footage to the ISIS server, complete their editing and compositing and then access or play out the video in multiple locations within the building, including the studio.  Students complete their work in a tapeless environment.

Photography Lab - 0244

A space dedicated specifically for students involved in SMAD’s photojournalism course. The lab is equipped with two Apple iMacs. The computers come equipped with professional photo editing software. The workspace also includes lighting and backdrops to help students learn the best way to shoot photos with SMAD’s fleet of DSLR cameras.

Student Resource Room - 0290

Open to students working in groups or individually. Equipment includes three dual-monitor stations for video editing and seven additional iMacs for writing, scanning, graphic creation/editing and more. Adobe Creative Cloud is available on every computer. Additionally, a conference table configuration makes this room a great place to work on team projects.

Audio Sweetening Room - G265

Features an audio/video edit station in a space treated with Auralex sound treatment panels. There is a Whisper Room brand announce booth that includes a video monitor for ADR sessions. A Rhode Broadcaster microphone is used for voiceovers.

Converged Newsroom - G277

A collaborative workspace designed for students interested in telling stories across platforms. The 16-station iMac lab gives students across concentrations access to the latest production software to help in the process of visual storytelling. The classroom also has professional news producing software used by students producing live newscasts.

Equipment - G279

Available for students to accomplish their production assignments. Reservations are made online ahead of pickup. Students enrolled in production courses have access to video cameras, camera support, audio recorders, microphones, still cameras and light kits.

Television Studio - G290

Features a 35 x 35 soundstage with Ikegami cameras and multiple set areas that include a white background, green screen, news set and both black and grey cycloramas. The control room is equipped with a Grass Valley Kayak HD switcher, Chyron Hyper-X graphics and a Wheatstone D7 digital audio board. Monitoring is handled with a 24-input Kaleido MX driving two Panasonic Plasma Displays. The studio is used for narrative/cinematic productions as well as informational and news-related programming.

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