Bill Faranda - 2019 image


Associate Professor, Marketing
Contact Info

Teaching & Research Interests
  • Services marketing
  • Consumer behavior
  • Marketing management and strategy
  • Business education issues (primarily with regard to student learning and student/faculty interaction) 
  • Ph.D., Marketing, Arizona State University
  • MBA, Marketing, Miami University (Oxford, OH)
  • B.S., Accounting, Miami University (Oxford, OH)
Select Publications

Faranda, W. T., & Clarke III, I. (2004). Student Observations of Outstanding Teaching: Implications for Marketing Educators. Journal of Marketing Education, 26(3), 271-281.

Faranda, W. T. (2011). The Impact of Service Deregulation on Buyers' Reliance of a Market-Based Reference Price: A Test in a B2B Insurance Context. Service Industries Journal, 32(2) 129-145.

Faranda, W. T. (2015). Approaches to Studying and the Undergraduate Business Student: A Qualitative Assessment. Academy of Educational Leadership Journal, 19(1), 43-64.

Faranda, W. T. (2015). The Effects of Instructor Service Performance, Immediacy, and Trust on Student-Faculty Out-of-Class Communication. Marketing Education Review, 25(2), 83-97.

Faranda, W. T., Clarke, T. B., & Clarke III, I. (2021). Marketing Student Perceptions of Academic Program Quality and Relationships to Surface, Deep, and Strategic Learning Approaches. Journal of Marketing Education, 43(1), 9-24.

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