Bud Clarke - 2021


Director and Professor, International Business; Professor, Marketing
Contact Info
Website: http://cob.jmu.edu/clarkeix

Dr. Clarke has taught at locations in Belgium, Canada, England, France, Germany, Malaysia, Mexico, Singapore and the People's Republic of China. He has 15 years of public and private sector organizational experience in various marketing areas.  He also served as the Faculty-Member-in-Residence (FMIR) for the JMU Study Abroad Program in Antwerp, Belgium.  In 2009, Dr. Clarke was awarded the JMU Provost Award for Excellence in International Education.

  • Ph.D., Old Dominion University
  • M.B.A., Old Dominion University
  • B.S., B.A., Marketing, University of Richmond
Professional Interests
  • Cross-cultural methodology
  • International marketing
  • Technology marketing
  • Marketing education
Personal Interests
  • Family
  • Various Sports
Current Courses Taught
  • International Marketing MBA
  • Marketing Management MBA
Positions Held
  • Member, Editorial Review Board of Academy of Marketing Science ReviewIndustrial Marketing ManagementInternational Marketing Review, Journal of Marketing Education, Health Marketing Quarterly
  • Member, Senior Advisory Board for Marketing Education Review
  • Freede Endowed Professorship of Teaching Excellence at Oklahoma City University
  • Dr. Clarke has served as the Department Head for Marketing and the Associate Dean for Academic Affairs
Awards and Recognitions
  • JMU Madison Scholar and the Wampler-Longacre Eminent Professor of Marketing. 
  • The Journal of Marketing Education (2011) named him the #1 author in marketing education 2000-09 and International Marketing Review (2005) recognized him as the sixth most “prolific author in the first 21 years of research in IMR”.  
  • Dr. Clarke's article, co-authored with Dr. Faranda, entitled "Student Observations of Outstanding Teaching: Implications for Marketing Educators" was named the Outstanding Article of the Year (2004) by the Journal of Marketing Education
  • “Emerging Value Propositions for M-commerce” was selected as one of four “best articles” (from 262 articles) in the Journal of Business Strategies 25-year history. 
Key Publications

Clarke, Irvine, Theresa Flaherty, Newell Wright and Robert McMillen (2009), “Student Intercultural Proficiency from Study Abroad Programs,” Journal of Marketing Education, Vol. 31, No. 2, pp. 173-181.

Faranda, William T. and Irvine Clarke III (2004), “Student Observations of Outstanding Teaching: Implications for Marketing Educations,” Journal of Marketing Education, Vol. 26, No. 3, pp. 271-281.

Clarke, Irvine (2001), “Extreme Response Style in Cross-cultural Marketing Research,” International Marketing Review, Vol. 18, No. 3, pp. 301-324.

Clarke, Irvine (2001), “Emerging Value Propositions for M-commerce,” Journal of Business Strategies, Vol. 18, No. 2, pp. 133-148.

Other Publications

Dr. Clark's current research, in international marketing and marketing technology, has been published in the following:

  • European Journal of Marketing
  • Journal of International Marketing
  • International Marketing Review
  • Industrial Marketing Management
  • Journal of Marketing Education
  • Advances in Consumer Research
  • Marketing Education Review
  • Journal of Internet Commerce
  • Sports Marketing Quarterly

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