Asdelia Mae Boutique

I am opening the first children's boutique in downtown Harrisonburg's newly renovated Liberty Street Mercantile building. My specialty children's boutique offers everyday apparel to timeless pieces to celebrate a special occasion. Soon to be your favorite local children’s store, there is something here to make those milestones so much more memorable.


AZZAMARIE DESIGNS specializes in small batch gifts & paper goods designed to bring love to the everyday.

During many moves all over the U.S., reflections through making things was (and will always be) my way of staying grounded. Stationery checked three boxes: expressive design, the right size, and a way to connect to people all across the U.S. These designs expanded to include DTC and Small Batch apparel, bags, stickers, and wrapping paper. Leather jewelry was added as a result of bringing new life to the beautiful discarded materials from my old job with a craft that I had been dabbling with since undergrad.

Bloomin Jewelry

I create handmade beaded flower jewelry, so each piece is unique from one another. My creations show the hard work and dedication that was put into the process and I hope to share this beautiful delicacy with others!

Cambiando Vidas

Cambiando Vidas educates newcomers the importance of financial literacy. Many individuals who don’t qualify for a social security number can obtain an ITIN. Cambiando Vidas is certified Acceptance Agent. Not only do we get an ITIN, we have built a network of professionals that can assist them in investing in retirement accounts, purchasing a home, starting a business, purchasing life insurance policies, or starting credit. Also, depending on which state the individual lives they can get a privilege driver’s license or identification card.

The Catnap Inn

An environmentally conscious cat retail store that hopes to be a cat cafe in the future.

City Girl Soaps

My name is Simone McKelvey and I own City Girl Soaps. For a decade, I have been making soaps and personal care products using essential oils, herbs and spices for health conscious people who want to heal skins issues or just want to use natural products. As a former classroom teacher and current higher education administrator, I use my love of learning and teaching when I host maker events for my current and future customers.

Community Culture Thrift Exchange

Our mission at Community Culture Thrift Exchange is to provide a unique and enjoyable second hand styling experience that sustainability, size inclusion, and body positivity mental health awareness through curated clothing options that fit your original style.

Darling Dynamo

Darling Dynamo is your one-stop-online-shop for all things groovy and Mamma Mia inspired! Launching under its own domain in 2022, Darling Dynamo strives to produce ethically and sustainably made goods all hand packaged with love. Every item is either handmade by our owner or ethically manufactured with original designs.

Emilia's Graces LLC

Emilia’s Graces is a gluten free granola bakery founded by JMU alumna Jeanette Leed. Our granola is baked 8 miles from campus in Mt Crawford, VA. The heart and passion behind our business is to provide nourishing wholesome granola baked from scratch with the purest and healthiest of ingredients, sourcing locally whenever possible. We pride ourselves on our ability to cater to those with food intolerances, particularly those who require a gluten free diet.

Emster’s Earrings

Emster’s Earrings was started in May 2020 with sand, sea salt, and shells in mind! I aspire to cater my beach bohemian-styled jewelry to all ages and make all feel beautiful and so loved!

Feng Shui Mandalas, LLC

The energy or “vibe” of a place can be felt. You know it’s true. And attracting a feel-good energy is what Feng Shui Mandalas is all about. We use color and photos of symbols to create beautiful mandala art, jewelry and gifts that attract positive energy to your space.

Let’s face it. We live in a stressful world. Luckily, recent studies have found that just looking at art that we like can reduce our stress. Feng Shui Mandalas are beautiful and created specifically to attract good, positive energy.

Four Seasons Harmony

Founded in 2015, the holistic healthcare practice of Four Seasons Harmony provides holistic health, ayurvedic, and healing services. We provide a safe, compassionate and welcoming environment that specializes in women's health, holistic hormonal balance, fertility, perinatal care and complex health cases. The wide range of evidence-based health benefits of our services support the harmonization of body, mind and spirit, enhancing your innate healing abilities, actively engaging in preventive wellness, improving your quality of life and more.

Harmony Harvest Farm

Technically, Harmony Harvest Farm is a 20-acre cut flower farm located in the Shenandoah Valley of Virginia that ships mixed bouquets and bulk flowers nationwide and offers a local agritourism experience. To us however, the farm is so much more than that. It's a way to build connections between people, strengthen our community, and rediscover the wonder of Mother Nature. Harmony Harvest Farm's story is woven with the idea that all people can find joy together - and this story is punctuated by flowers.

The farm is owned and operated by sisters Jessica Hall and Stephanie Duncan, and their mom, Chris Auville, or as they like to call her, The Lady Monarch.

Illustrations by A.C.B.

I am an artist and children's illustrator who sells her work in shops, at local craft shows, and online. I have been in business since 2018 and have one published ABC book. I draw my inspiration from my reading and from the work around me.

Incentive Beauty

Incentive Beauty's motto is that self care plus confidence equals the best version of yourself. That is what we thrive to succeed in, in order to help all women with their beauty needs. We provide travel size beauty kits to promote self care and confidence whereever you are in the world.

Julia's Endless Canvas

Art is fun, creative, and most of all, endless. My work centers around the importance of play and joy through the use of stars, doodles, and relatable content. I aim to project positivity and kindness wherever I travel.

KD Creative

My business sells handmade crochet goods including plushies, accessories, tote bags, and more. KD Creative also provides stickers and painted products.

Kiana Designs

Whatever dream you imagine, Kiana Designs will make it true. The creativity is limitless. Instead of hours of searching for the right designer, just ask Kiana Designs.

Masons jarhouse

I am the cofounder of masons jarhouse where we create and sell hand painted home decor. Masons jarhouse was created in memory of my older brother, Mason, and in each order we include a seed paper heart that grows wildflowers “in memory of”.

Mr. J's Bagels and Deli

Mr.J's is a local bagel shop that has been in the community for 33 years. We now have 4 locations around the valley. We offer a large variety of bagels and pastries along with a full lunch and breakfast menu. We pride ourselves with being an active business in the community and strive to assist in fundraising and other events around the Shenandoah Valley.

New Creation VA

New Creation is a Harrisonburg based non-profit and fair trade shoppe on a mission to counteract human trafficking with a local heart and global approach. Our shoppe carries a variety of home decor, jewelry, bags and more - all hand crafted by those rescued from or vulnerable to human trafficking. Shop and do good with us!

Northwestern Mutual

Christy Miller LUTCF®, MBA, serves as Managing Director for Northwestern Mutual, a Fortune 100 company right here in the Valley that handles over $335 billion in assets and achieved over $34 billion in revenue last year. She is one of 17 female managing directors of over 360 Northwestern Mutual offices across the US and serves as First VP of NM's Women's Field Association. She is leading the charge in empowering women, shattering ceilings, and overcoming barriers for women in a traditionally, male dominated industry.


PhillyWine provides classes and certification to wine lovers, enthusiasts, and trade professionals. We are looking to expand into the Central VA market, specifically targeting hospitality majors (age 21+) and winery employees. We will also supply wine-related goods such as vases made from wine bottles from Wine LALA.

Piggle's Precious Pieces

I have always loved pigs ever since I can remember which is what sparked the name for my small business. I make handmade crochet jewelry and figure eight leather bracelets that includes very fun beads and charms including, mushrooms, gummy bears, pigs, etc. My jewelry, keychains, and ornaments make the perfect statement for any outfit or bag!

Pink Ambition Pole Fitness

A sanctuary for self discovery and self expression, Pink Ambition Pole Fitness offers a safe space to redefine the way we see fitness and self confidence. Their celebration of diverse body types fosters a supportive community which empowers all individuals to build strength and tap into their inner power while prioritizing self growth and embracing their bodies in a whole new way through pole dance.

Real Creative Studio

Laura Thompson, founder of Real Creative Studio, offers original artworks, fine art prints, murals, art classes and workshops, and consultation and collaboration on creative projects big and small.

ServiceMaster Restore

ServiceMaster Restore Serving the Shenandoah Valley Community for over 50 years. We are a 24/7 fire, water and mold mitigation company.

Shop Julia Kelly

I sell stickers and stationery and hope to bring in even more stickers eventually!

Tapestry Life Stories

Tapestry is a personal history and photo organizing service. I can help you preserve your life stories and memories for family and future generations to enjoy. What better way to share your legacy?

TERN Mentoring

We are best aligned to serve our younger selves. TERN Mentoring connects mentors and mentees in organizations for maximum positive impact in professional development and collegiate to career transition. Our software platform provides the necessary tools to successfully build and maintain a mentorship program. We leverage our expertise in mentorship to support our customer's needs in creating a customizable mentorship system.

Val Stapel, PT, LMT,LLC, Specializing in Fascial Counterstrain

Val Stapel is one of only 60 practitioners nationally who is currently certified in Fascial Counterstrain. She has practiced as a physical therapist for over 37 years, and now also has a massage therapy license to offer clients greater access to her services. Fascial Counterstrain is a cutting edge indirect manual technique that targets and treats origins to musculoskeletal dysfunction. In her 37 years of extensive post graduate training Val has never encountered a more gentle yet more powerful and effective treatment to help her clients with pain, headaches, brain fog, functional limitations and pelvic floor issues.

Willows + Burrows, LLC

Willows+Burrows, LLC is women owned, veteran operated, and LGBTQIA+ inclusive business. We make everything from start to finish including the creation of fragrances and wax to fragrance ratio composition. Each candle has been hand poured by us, and best of all we share our artistic hearts with everyone we meet! Every candle has unique artwork featured on the top that will never be duplicated, and that is something that makes us stand apart; a unique experience.

With Respect LLC

We partner with organizations that have high performing leaders driving DEI change who haven't gotten the results they expected. We provide the tools, skills, and strategies to build an organizational culture of respect and belonging through our A.D.A.I.S. Method.

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