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Digital Signage

Digital Signage

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Wilson Hall

What is Digital Signage?

Digital signage is a general term for electronic displays (such as LCD, LED, and Plasma) used to show a variety of digital content to specific audiences.  Content can include pictures, videos, web pages, electronic documents, wayfinding, live data, emergency notifications, and more.

There are several advantages to using digital signage:

  • It reduces costs over time by replacing paper communication
  • Data can be polled from existing systems such as emergency notification and event management systems
  • Content can be scheduled and shown to target audiences at specific times
  • Content can be dynamic and updated quickly through intuitive software
  • Content can be interactive, such as wayfinding and web-driven menus
  • A wide variety of media formats is supported
  • Departments using digital signs can share content

James Madison University provides a centrally-managed digital sign system.  The system is supported by Information Technology and utilizes Four Winds Interactive software.