Total Workshop Time: 2.5 Hours

Pre-requisites: None


Strategic planning is an integral part of any non-profit, ensuring that resources are focused on those activities that best support the organization’s purpose. Creating a strategic plan, however, can be challenging – especially if your knowledge and experience is limited.  

During this workshop, we will discuss the foundational components of an effective strategic plan - mission, vision and value statements - as well as the process for creating purposeful goals and objectives. 

Session 1 Learning Objectives

  • Understand the purpose of strategic planning 
  • Identify the differences between strategic planning components 
  • Independently create a personal draft mission, vision and value statements 

Session 2 Learning Objectives

  • Facilitate a SWOT analysis 
  • Identify mission-related goals and objectives 
  • Write goals that fit the SMART goal model 
  • Lead activities related to strategic planning 

Facilitated by: Director, Talent Development and Jennifer Campfield, Assistant Vice President, Academic Initiatives

Upcoming Classes

Workshop Classifications

Level: Fundamental

Type: Single Session

Competency: Leadership

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