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Center Activities

The Challace J. McMillin Center for Sport Psychology at James Madison University offers programs in Virginia designed to educate athletes, coaches and parents how mental skills can increase performance on and off the field of play. We provide mental training for all sports, skill levels, and ages.

Our programs:

  • Teach athletes how to gain a mental advantage in sport and life.
  •  Help coaches enhance their athlete’s development.
  •  Inform parents how to support their child’s pursuit of excellence.
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"Excellence is the gradual result of always wanting to do better.  Excellence is never having learned enough."

-Pat Riley

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