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Faculty Fellow-Emeritus
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Joe is an assistant professor in the Marketing department of the College of Business. He teaches undergraduate sales courses and COB 300 principles of marketing.  During 2014-2015, he conducted research on how ethical reasoning instruction affects students’ personal selling ethics.  As a Madison Collaborative Fellow, he researched how ethics are “marketed” at institutions and annually took a team of College of Business students to compete in the International Business Ethics Case Competition.


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