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Faculty Fellow
Contact Info

Joe is an assistant professor in the Marketing department of the College of Business. He teaches undergraduate sales courses and COB 300 principles of marketing.  During 2014-2015, he conducted research on how ethical reasoning instruction affects students’ personal selling ethics.  As a Madison Collaborative Fellow, he is researching how ethics are “marketed” at institutions and took a team of College of Business students to compete in the 2017 International Business Ethics Case Competition.


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