Effective marketing professionals are essential for organizations to reach their sales goals and potential in the competitive and customer-oriented marketplace.

Marketing is an ideal field of study if you want an action-oriented, challenging and in-demand career where you will be creatively solving problems with innovative ideas supported by data analysis techniques. As a JMU marketing major, you will be concerned with building long-term relationships and co-creating value with customers, clients, partners and society at large.

Your marketing studies will focus on the traditional sales and digital marketing skills needed to be prepared for diverse opportunities. An emphasis on factual and conceptual knowledge, problem solving and communication is paired with experiential learning and the use of information technology to develop expertise valued in a variety of business settings and industries.

Dwayne Murrell - Marketing 2020

"My time in the JMU marketing program taught me what it means to be committed to my success and the success of my team. It pushed me to become a creative and detailed thinker."

Dwayne Murrell, ('20), Recipient of a JMU marketing Mark-It-Forward Scholarship


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