You MUST generate your email name BEFORE requesting recipient data or building the email in Marketing Cloud. 

Proper creation and the consistent use of your email name will help ensure connection to correct recipient data and accurate analytic reporting.

• Advancing Madison: shortcode is "AM"
• African, African-American and Diaspora Studies Center: shortcode is "AAAD"
• Alumni Career and Networking: shortcode is "ACN"
• Alumni Chapter Communications: shortcode is "ACC"
• Alumni Events: shortcode is "AE"
• Alumni General Announcements: shortcode is "AGA"
• Alumni Homecoming: shortcode is "AH"
• Alumni Madison Update: shortcode is "MU"
• Alumni Partners: shortcode is "AP"
• Alumni Reunion: shortcode is "AR"
• Annual Giving (Office of): shortcode is "OAG"
• Center for Global Engagement: shortcode is "CGE"
• Center for International Stabilization and Recovery: shortcode is "CISR"
• College of Arts and Letters: shortcode is "CAL"
• College of Business: shortcode is "CoB"
• College of Education: shortcode is "COE"
• College of Health and Behavioral Studies: shortcode is "CHBS"
• College of Integrated Science and Engineering: shortcode is "CISE"
• College of Science & Mathematics: shortcode is "CSM"
• College of Visual and Performing Arts: shortcode is "CVPA"
• Corporate and Foundation Relations: shortcode is "CFR"
• Department of Chemistry and Biochemistry: shortcode is "CHEM"
• Department of Political Science: shortcode is "POLSCI"
• Donor Relations: shortcode is "DR"
• EJC Arboretum: shortcode is "ARB"
• Ethical Reasoning in Action: shortcode is "ERA"
• Family Engagement: shortcode is "FE"
• Foundation: shortcode is "FDTN"
• Furious Flower Poetry Center: shortcode is "FF"
• Gilliam Center for Entrepreneurship: shortcode is "GCFE"
• Giving Day: shortcode is "GIVINGDAY"
• Graduate School (The): shortcode is "TGS"
• Hart School of Hospitality, Sport and Recreation Management: shortcode is "HART"
• Honors College: shortcode is "HC"
• Institute for Innovation in Health and Human Services: shortcode is "IIHHS"
• Madison Magazine: shortcode is "MM"
• Madison Trust: shortcode is "MT"
• Morrison Bruce Center: shortcode is "MBC"
• Planned Giving (Office of): shortcode is "OPG"
• President (Office of): shortcode is "PRES"
• Presidential Events: shortcode is "PE"
• Professional and Continuing Education: shortcode is "PCE"
• School of Art, Design, and Art History: shortcode is "SADAH"
• School of Communication Studies: shortcode is "SCOM"
• School of Media Arts and Design: shortcode is "SMAD"
• School of Music: shortcode is "SOM"
• School of Strategic Leadership Studies: shortcode is "SSLS"
• State Government Relations: shortcode is "SGR"
• Strategic Gifts: shortcode is "SG"
• Travel Program (JMU): shortcode is "TRAVEL"
• University Events: shortcode is "UE"
• University Recreation: shortcode is "UREC"
• Valley Scholars: shortcode is "VS"
• Women for Madison: shortcode is "W4M"

• Alumni (general): shortcode is "Alumni"
• Alumni graduated in the last 10 years ("Younger" alumni): shortcode is "YA"
• Alumni who have graduated more than 10 years ago ("Older" alumni): shortcode is "OA"
• Current students: shortcode is "Students"
• Donors: shortcode is "Donors"
• Faculty/Staff: shortcode is "Faculty"
• Friends of JMU: shortcode is "Friends"
• Gave last year but unfortunately not this year: shortcode is "LYBUNT"
• Gave some year but unfortunately not this year: shortcode is "SYBUNT"
• JMU Staff (but not faculty): shortcode is "Staff"
• Lapsed givers: shortcode is "Lapsed"
• Never-givers: shortcode is "Never"
• Not current fiscal year donors. That would include nevers, lapsed, SYBUNT1-4, and lybunts: shortcode is "Non-Donors"
• Parents of current students: shortcode is "Parents"
• People who have signed up manually to receive the email: shortcode is "OPTIN"

1. Use this form to generate your email name:

2. YOU WILL NEED THIS NAME FOR FUTURE STEPS - copy and paste it somewhere safe.