The University uses the Advancement Business Unit of Marketing Cloud to communicate with external audiences of JMU, including alumni, donors, community members, etc.

You may request access to the Advancement Business Unit of Marketing Cloud by contacting uaqa@jmu.edu. They will help with initial account set up and initial training.

Email is hard work, but you have support! The following groups provide support to the Advancement Business Unit of Marketing Cloud.

Business Applications Training can help with:

• Initial Training
• Getting around the Marketing Cloud interface
• "How to" build an email
• Images/logos (resizing/placing)
• "Bring your own work" sessions for help
• Creating a sender profile

Digital Marketing can help with:

• Analytics/Reporting
• Best practices for:
  • Subject lines/preheaders
  • Readability/Usability
  • "From" names
• Audience behavior
• Email calendar (when to send)
• Creating, testing, & updating templates
• Releasing

However we can't do it all for you, so here is what YOU are responsible for:

• Building the email
• Reaching out to uaqa@jmu.edu for training help/questions
• Audience data requests and uploads
• Schedule a "Bring your own work" session if and when needed to build your upcoming email with UAQA’s assistance
• Learning from the online documentation
• Writing copy, subject lines, preheaders
• Linking to external URLs appropriately
• Adhering to the Email Quality Checklist
• Following the email release process when your email is complete and you are ready to schedule a send date