To cultivate a supportive environment that develops students’ well-being to thrive both now and in the future.

Every student thrives and engages in a lifelong commitment to well-being and personal growth creating a brighter and healthier future for all.

Student-centered Approach

We provide empowering experiences that challenge and support the developmental needs of our students.

Ethics

We act with integrity, respecting autonomy and human dignity.

Evidence-informed Action

We apply a holistic and systems approach to ensure that our work is comprehensive and effective.

Partnership

We collectively build a sustainable network of care, maximize resources, and meet shared goals, inspiring whole campus action for well-being.

Optimize Well Dukes Services

Optimizing services maximizes resources, efficiency, and positive impact. By engaging in continuous improvement efforts, the quality  of experiences for students, colleagues, and Well Dukes staff is enhanced.

Elevate Universal and Targeted Prevention

Universal and targeted prevention impacts the whole campus and subpopulations of students. It counterbalances reactive efforts by moving upstream to strengthen student well-being before a problem occurs.

Address Societal Influences

Variables exist beyond the bounds of JMU that impact student well-being. Recognizing these factors and helping students understand their influence serves as a tool for education and empowerment. It keeps campus efforts innovative, relevant, and supportive of current student needs.

Engage the JMU Community

Engaging the community promotes relationship, understanding, and widespread reach. As Well Dukes shifts from being direct service providers to consultants, partners are empowered to spread public health to their own areas of influence. Through meaningful partnerships, shared resources, and coordinated efforts, we create lasting campus culture change.