Mission

We inspire prospective students to see themselves as a part of JMU.

Vision

To grow the caliber of student recruitment efforts in step with the growth of JMU as a national university.

Values
  • Authenticity: We require integrity in our work and share real stories that inspire.
  • Collaboration: We seek partnerships across campus to achieve enrollment goals.
  • Inspiration: We listen to all ideas and cultivate a creative vision with heart.
  • Innovation: We are creative and bold in communicating with the next generation of students.
  • Trust: We act with integrity, respect and compassion.
  • Results: We measure effectiveness and seek feedback to prioritize resources and improve.
Staff
Heather Davis: Associate Director of Enrollment Marketing

Digital marketing lead for reaching prospective students and their families, managing the strategy for JMU advertising projects. Digital marketing and communications consultant for all student recruitment arms of the university.


Katie Foster: Design Assistant

Graphic designer for enrollment marketing materials in digital and print form.


Bill Gentry: Content Specialist

Writer, editor, storyteller and content strategist with expertise in the use of JMU's voice for prospective students. Editorial consultant for all student recruitment arms of the university.


Chris Meyers: Director of Enrollment Marketing

Project manager and lead strategist for prospective student marketing and university advertising. Consultant and resource for all student recruitment arms of the university to align marketing objectives and practices with JMU's brand.


Rinn Siegrist: Art Director

Graphic designer and creative director for all digital and print materials for prospective students. Creative consultant for all student recruitment arms of the university.

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